#TheOdyssey leads the box office charge for a record 2026 ft.com/content/0daddbdf-775c… via @ft An honor to be quoted alongside industry leaders in excellent reporting from @DanielThomasLDN - Data compiled by #Rentrak shows that the summer box office is on course to be the best since before the pandemic in 2019, with an estimated $2.5bn in sales already since the first Friday in May. This is about 7 per cent higher than last year and only just short of the $2.7bn generated in the same period in 2019.  “Through May and June [it has been] extraordinarily strong with each month generating over a billion dollars in domestic [US] revenue,” said Paul Dergarabedian, @RentrakMoviesUS @RentrakGlobal head of marketplace trends. He added that @UniversalPics’ @odysseymovie was “a film that looms large on the horizon prepping to hit big screens” after a summer dominated by family hits such as Disney’s #ToyStory 5 and horror movies such as #Backrooms.