I help tech founders explain what makes their products different and why they matter | Positioning, narratives, strategic comms | @decentwealthapp co-founder

Europe
Joined June 2022
Would you trade your privacy to find love or get rich? I checked out an AI agent that asks you to pick goals like finding love or becoming famous. It needs access to your everything: daily routines, career moves, and dating life. Devs can read your logs, and third-party LLMs process your data too. So, the more data you surrender, the better advice you get. 🚩 A server knows more about your vulnerabilities than your closest friends 🚩 You outsource your strategic thinking to an algorithm In the 2010s, we traded our privacy for targeted ads and social likes. Now, we are being asked to trade our privacy for agency and life direction. The biggest challenge for such products is manufacturing trust. Can a fluffy mascot or testimonials of people who transformed their lives make you feel less anxious about leaking your data?
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Could you be the wrong founder for your startup? In the new video, I break down the 4 questions every founder should ask before building. Featuring ideas and examples from @cdixon, @paulg, Canva, Dropbox, and @decentwealthapp youtu.be/OEbOg7mr7Zg
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Product-Market Fit is nearly impossible to find without domain obsession. In the new video, I explore Founder-Market Fit and why it's the missing step on the way to PMF. Watch the full piece on YT ⤵️
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entered my anime main character era 💜
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Want replies from tech journalists? Leave in typos. Just back from the "AI for Comms in Tech" meetup, listening to defense tech & cybersecurity comms managers and sharing how I use AI daily. 5 highlights from tech leaders and journalists 🧵 1/7
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Cooking the new video for Wednesday! Guess the topic? 👀
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CreativeTech meetup: sports and miltech dominate funding in wearable tech and innovative textiles. Speakers shared about new forms of embodiment and showcased "chocolate leather" 🍫 (check the last pic!). It’s made from cocoa and walnut powder, yet looks and feels like leather. Recycled fashion only works when it's unique. Mass-market brands don't care about sustainability, but unsold collections hurt their bottom line. Recycling positioned as a craft helps brands earn more.
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This week, my article about being the most annoying person at any event made it to the top on @hackernoon ❤️‍🔥 As more founders build in public, networking has become one of the most critical and frustrating topics in tech. Read the piece on HN or in the pinned post.
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Are you the most annoying person in the room? Many don't realize their networking strategy is pushing people away. Here are the 3 famous networking rules you need to break immediately ⤵️
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I keep running into people who treat every social situation like a Shark Tank audition. Pitching on the dance floor or cornering leads in line for the bathroom 🫠 In my latest article, I break down 3 famous networking "rules" worth forgetting immediately.
Are you the most annoying person in the room? Many don't realize their networking strategy is pushing people away. Here are the 3 famous networking rules you need to break immediately ⤵️
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22°C in Warsaw The yellow jacket adventures continue 💛
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Buzzwords are a mask for insecure founders. Clear, simple language is *the* signal of competence in AI, blockchain, and privacy. The ultimate guide to earning market trust ⤵️
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Your vibecoded SaaS looks like AI slop or a scam, but you do nothing 🫠 How to escape the generic template and build a product people trust. Watch the full piece on YT ⤵️
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I'm 35 Product & brand builder from Kyiv, based in Warsaw @decentwealthapp co-founder, @decent_voices podcast host, and YouTuber Looking to connect with tech founders & builders, art lovers, and bookworms
I'm 36 Solo founder from Spain Looking to connect with more builders & indie hackers!
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The Revolut leak exposed names, addresses, and transaction histories. @decentwealthapp collects zero personal data. Your net worth numbers stay on your Apple device 📱 Check it out!
You click "I Agree" to terms that mention sharing data with "trusted partners". Trusted by whom? Checking your net worth shouldn't require a side quest into surveillance capitalism. 🔒 DecentWealth keeps 100% of your balances, stocks, and crypto locked on your Apple device. 🚫 We don't collect your personal data: no email, no phone number, not even a name. Privacy isn't a premium feature. It's the default setting of being a person.
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"We don't need branding, we build serious tech." Wrong. The human brain processes visual signals in milliseconds. Iconic brand elements, like @Uniswap's unicorn or @Lovable's gradient heart, instantly communicate consistency and trust across platforms. If your design looks amateur or like AI slop, users assume your product is too. Watch the full piece on 5 principles that make your tech product trustworthy ⤵️
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Tech founders think their trust problem is that people don't believe them. Usually, users can’t even tell what the product does. Blockchain hides behind "permissionless meta-infrastructure." AI hides behind "multimodal reasoning" and "agentic workflows." The tech folks nod. Everyone else closes the tab 🫠 I work in positioning and brand strategy. Most of my job is translating technical specs into clear value for the right audience. In my new @hackernoon feature, I break down 5 core principles to make complex tech products trustworthy. Read the full piece below 👇
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❌ People DON'T TRUST things they DON'T UNDERSTAND That's the golden rule of communication, and in tech, it's critical. In my new video, I share 5 principles for building trust in complex, low-trust markets like AI, blockchain, and privacy. Link below ⤵️
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Three months into the Daria Strategy YT channel: 🎬 10 videos & 35 shorts 👀 32K+ views ⏳ 145+ hours watched 👯 300+ followers The most-watched topics: building solo, making friends as an expat, taste obsession in tech, and founder style as a GTM strategy. I keep preaching tech philosophy to people who hate tech content. New video dropping soon! Subscribe to avoid FOMO ⤵️
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New month. New week. New DecentWealth version. Massive updates in @decentwealthapp: dark mode and pure black themes, @solana Token-2022 support, custom timeframes per widget, and more ⤵️
DecentWealth 1.6 is live on the App Store!📱🎉 This update brings independent widget timeframes, OLED Pure Black mode, Token-2022 Solana tracking, and smarter portfolio math. More on what’s new 1/6🧵
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