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David Psy Deppner (@DavidDeppner) profile picture

David Psy Deppner

@DavidDeppner

Psyberware: Ecommerce Advertising, Profitable Growth, Shopping Feeds, Analytics

 Sacramento, CA
psyberware.com
Joined December 2010
  • Tweets1.5K
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  • Followers354
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Photo by David Psy Deppner (@DavidDeppner)Photo by David Psy Deppner (@DavidDeppner)Photo by David Psy Deppner (@DavidDeppner)Photo by David Psy Deppner (@DavidDeppner)Photo by David Psy Deppner (@DavidDeppner)Photo by David Psy Deppner (@DavidDeppner)Photo by David Psy Deppner (@DavidDeppner)Photo by David Psy Deppner (@DavidDeppner)Photo by David Psy Deppner (@DavidDeppner)Photo by David Psy Deppner (@DavidDeppner)
David Psy Deppner retweeted
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Psyberware@psyberware17 Jul 2025
Ever wonder what would happen if you stopped advertising on your brand? psyberware.com/blog/should-y…
Should You Advertise on Brand Keywords?

Should You Advertise on Brand Keywords?

It’s not uncommon for merchants to dismiss brand advertising. The typical reason is that they expect their website to come up in organic search and so

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David Psy Deppner retweeted
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Psyberware@psyberware10 Apr 2025
You can set a ROAS target that will keep your ads profitable. Here's how to find that sweet spot. psyberware.com/blog/what-is-…

What is the Best ROAS for Ad Profitability?

We believe there is an optimal return on ad spend (ROAS) for advertising profitability. But before we talk about that, let’s make some things clear. ROAS

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Psyberware@psyberware3 Apr 2025
Many advertisers structure their campaigns in a way that never get enough data to optimize well. We often suggest a different approach to drive results and increase profitability. psyberware.com/blog/how-to-s…
Structuring Ad Campaigns in the Age of AI

Structuring Ad Campaigns in the Age of AI

As AI takes over everything, should it change how we structure ad campaigns? Can the best practices of a few years ago now harm performance? In the modern

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Psyberware@psyberware22 Jan 2025
AI in digital advertising goes far beyond image and text generation. Join us at Meet Magento Florida where our CEO @DavidDeppner will dish out solid recommendations for working with ad platform AI systems so you can improve performance and increase your financial returns. #MM25FL
Meet Magento Florida (@MeetMagentoFL) profile pictureMeet Magento Florida@MeetMagentoFL22 Jan 2025
🏅David "Psy" Deppner (@DavidDeppner) of Psyberware, Inc. (@psyberware) is joining the lineup of incredible speakers at #MM25FL! 📝 Session Topic: How AI Is Actually Changing Advertising ➡️ Reserve your tickets: bit.ly/buy-mm25fl-tickets-tw. - @ravedigitalus + @Aheadworks #Magento
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🏅David "Psy" Deppner (@DavidDeppner) of Psyberware, Inc. (@psyberware) is joining the lineup of incredible speakers at #MM25FL! 📝 Session Topic: How AI Is Actually Changing Advertising ➡️ Reserve your tickets: bit.ly/buy-mm25fl-tickets-tw. - @ravedigitalus + @Aheadworks #Magento
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Psyberware@psyberware7 Oct 2024
Join us at #MM24NYC this Thursday at 2pm in the Business Track! Our CEO @DavidDeppner and COO @psybermeg will dive into a merchant case study with @dzzo716 of Great Lakes Dental Technologies. Learn about the awesome success Great Lakes had launching B2B ads. See you there!
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Megan Deppner@psybermeg4 Oct 2024
Psy (@DavidDeppner) and I will be in New York next week with our team. Happy to chat about how to boost ad performance, ad integrations, and partnerships. Track us down! #MM24NYC
Psyberware (@psyberware) profile picturePsyberware@psyberware4 Oct 2024
We’re excited to be a sponsor of Meet Magento New York, happening Thu, 10/10! It’s not too late to register for the largest Meet Magento event in the USA: meetmagentonyc.com/tickets #MM24NYC
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David Psy Deppner retweeted
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Psyberware@psyberware9 Feb 2024
Make better financial decisions about your company's digital advertising! Here we explore issues around conversion tracking, how you should set ROAS targets and budgets, and how to handle situations where you have products with varying margins... psyberware.com/blog/ecommerc…
Ecommerce Advertising for Profitable Growth

Ecommerce Advertising for Profitable Growth

Get some practical advice on how to structure your advertising to achieve increased profits as you're growing your business. In this session, we explore

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🎤 We are excited to announce David "Psy" Deppner (@DavidDeppner), CEO of Psyberware (@psyberware). will be joining us as a speaker at #MM24FL.🏝️ 👉🏽 Don't Miss Out! Secure Your Spot Now: bit.ly/3FGwee6. - @ravedigitalus + @Aheadworks #RaveDigital #Aheadworks #Psyberware
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Joshua Warren
@JoshuaSWarren11 Oct 2023
“Let’s discuss how to squeeze a little more profit out of your advertising dollars” — @DavidDeppner of @psyberware discussing a very timely topic given how much everyone’s thinking about the bottom line lately and making more out of less. #MM23NYC
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David Psy Deppner retweeted
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Psyberware@psyberware14 Sep 2023
psyberware.com/blog/organize…

Organize Campaigns for Performance, Not Reporting

In the age of automated systems running ads, we should structure campaigns in ways that boost performance. This isn’t the way most managers think. 

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Psyberware@psyberware3 Aug 2023
psyberware.com/blog/how-cook…
How Does Ad Tracking Work Without Cookies?

How Does Ad Tracking Work Without Cookies?

Cookieless tracking is what you need as more web browsers block third party cookies and interfere with traditional conversion tracking. All of the major

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Modernizing Ad Platform Integrations' by @DavidDeppner - CEO at @psyberware David talked about privacy and automation, shopping feeds, audiences, and conversion tracking to name a few. #MM23FL #Adobe #RaveDigital #Aheadworks loom.ly/SjHbrik
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David Psy Deppner retweeted
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Psyberware@psyberware17 Feb 2023
Great time at the first Meet #Magento Florida! Thanks again to @ravedigitalus for the opportunity to speak. We got a lot of value out of this event. Looking forward to next year! #MM23FL
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Image from Psyberware (@psyberware)
Image from Psyberware (@psyberware)
Image from Psyberware (@psyberware)
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David Psy Deppner retweeted
Megan Deppner (@psybermeg) profile picture
Megan Deppner@psybermeg24 Sep 2022
From #MM20NYC to #MM22NYC... It's so much better to do it in person!! – at Manhattan, NY
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David Psy Deppner retweeted
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Psyberware@psyberware17 Jun 2021
When you're scheduled to give a virtual conference presentation but then PG&E says you'll be offline all day... You book a hotel room and work it out...
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David Psy Deppner retweeted
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Psyberware@psyberware8 Jun 2021
There are versions of everything on the Internet that are not supported by advertising, but people don't choose them. Instead, they stick with the free ad-supported services from tech giants like Google and Facebook... psyberware.com/blog/why-we-l…
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Psyberware@psyberware4 Jun 2021
Most ecommerce advertisers have a basic shopping feed, but a lot of issues that cut into potential sales. In this presentation from #MM21IN, we talk about what you can do to improve your feed and drive more profit from Google Shopping. #magento psyberware.com/blog/drive-sa…

Drive Sales With Better Google Shopping Feeds

Most ecommerce advertisers have a basic shopping feed set up. But there might be a lot of product disapprovals, missing data, and lingering issues that

psyberware.com
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Psyberware@psyberware28 Apr 2021
Migrating to Magento 2? Find out how to preserve your Google traffic. Check out our presentation tomorrow @MagentoAssoc #MAConnect. Register here: hopin.com/events/magento-ass…
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David Psy Deppner retweeted
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Slava Kravchuk
@slkra27 Apr 2021
The @MagentoAssoc #MAConnect conference has registrations from 54 countries so far! Join our global community for a spectacular event all around #Magento this Thursday. Register now: hopin.com/events/magento-ass…
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