David Hoffeld (@DavidHoffeld) header
David Hoffeld (@DavidHoffeld) profile picture

Best-Selling Author​ | Behavioral Science Strategist | Science-Based Sales Trainer

Minneapolis, MN
Joined June 2012
Photo by David Hoffeld (@DavidHoffeld)Photo by David Hoffeld (@DavidHoffeld)Photo by David Hoffeld (@DavidHoffeld)Photo by David Hoffeld (@DavidHoffeld)Photo by David Hoffeld (@DavidHoffeld)Photo by David Hoffeld (@DavidHoffeld)Photo by David Hoffeld (@DavidHoffeld)Photo by David Hoffeld (@DavidHoffeld)Photo by David Hoffeld (@DavidHoffeld)Photo by David Hoffeld (@DavidHoffeld)
I believe that the next major innovation in sales will come from behavioral science and neuroscience. amazon.com/gp/product/014312…
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I had a wonderful time joining @Giuseppe Conti on CABL's LinkedIn Live as an expert guest speaker! We delved into "The Science of Selling" and much more! youtube.com/watch?v=0xdGgpCz…
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David Hoffeld retweeted
When making financial decisions, people want to feel that they are in control. They don’t want to feel pressured to act one way instead of another. @DavidHoffeld, The Science of Selling #sales #mindset
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David Hoffeld retweeted
Closing out 2025 with a powerful one. For the final episode of the year, I’m joined by David Hoffeld to break down the real science behind how buyers make decisions—and why human behavior still drives every sale. A strong way to reset your thinking before 2026.
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I joined Mark Hunter to break down what the science actually says about how buyers make decisions. After analyzing thousands of studies in neuroscience, psychology, and behavioral economics, one thing is clear: the brain goes through a predictable process when forming a buying decision. In this conversation, we unpack what truly drives buying decisions — and how sales professionals can guide customers with confidence, integrity, and real impact. lnkd.in/g87b5qNB
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Publisher temporally reduced the price of kindle version of The Science of Selling. If you haven’t picked up your copy, this would be a great time. lnkd.in/gJ7vr6u9
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David Hoffeld retweeted
When I first saw "The Science of Selling" by David Hoffeld, I was like 'Oh great, another book promising to unlock the secrets of sales.' But then I read the first 2 chapters & it actually gets into the real science behind branding and selling! Well, now my interest is piqued! Adding "The Science of Selling" to my reading list for the week.
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David Hoffeld retweeted
Very funny story of the power of framing... From The Science of Selling by David Hoffeld. @DavidHoffeld
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The Science of Selling by David Hoffeld. This book does a great job breaking down the science behind what many people consider an art. It will help you build the best toolkit possible and massively up your game.
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Sales and behavioral science expert @DavidHoffeld shares some basics about social proof and how to leverage it in your negotiations in this throwback episode of @NegotiationPod. Don’t miss it! buff.ly/4b7rGvJ #Negotiation #Sales #Persuasion
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David Hoffeld retweeted
On the limits of the human brain’s ability to process information. Hence, why you should keep your communications as simple as possible. From the highly practical ‘The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal’ by @DavidHoffeld
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David Hoffeld retweeted
Brilliantly creative example of using anchoring to achieve a desired outcome. From the highly recommend book ‘The Science of Selling’ by @Davidhoffeld
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