Fractional Chief Marketing Officer | Helping Businesses Grow
New York, USA
Joined March 2009
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SEO Wizards: Would a website’s search be penalized if its blog has many backlinks to its own domain?
Paging @GregGifford and @SemrushAcademy.
How to manage a stalled opportunity.
1️⃣ Shrink the size of the change.
2️⃣ Guide the journey.
3️⃣ Measure and improve.
There is science behind this approach.
DM me for more info on how to revive a stalled opportunity.
#fractionalcmo #BusinessGrowth
Humbled to be featured by the @nyuspsimc team.
Exec. Master's in Marketing & Strategic Communication student @DavidMLaCombe is a self-employed fractional CMO for a number of small businesses. "This program is a great fit for anyone who wants to assume broad responsibility as a marketing leader."
sps.nyu.edu/homepage/academi…
Don't quit before the magic happens.
Keep pushing. Your breakthrough could be right around the corner.
Stop guessing about your ideal customers.
I'm sharing the exact process I use to help clients develop a customer-centric value proposition that creates more sales.
DM me to setup a time for us to chat about how we can attract more customers to your business.
#MarketingStrategy
If you have a blog, and are looking to grow its readership, I invite you to check out my definitive guide.
#bloggingtips #marketingtips
imperativesdelivered.com/blo…
Change is often perceived as a threat.
Fact: There is no incentive to change until the effort, risk, and cost of the change is viewed as much more valuable than the status quo.
#MarketingStrategy #ChangeManagement
#growthmindset
Check out my latest article: Using Artificial Intelligence to Have a Simulated Conversation with Grumpy Steve Jobs linkedin.com/pulse/using-art… via @LinkedIn
My latest blog is about why and when a business should seek a fresh perspective. The blog includes one of my favorite stories about how Airbnb went from being a broke startup to hosting 1.4B guests worldwide.
#fractionalcmo imperativesdelivered.com/blo…
Many customers prefer online research over speaking to sales reps. They check our social media before deciding to purchase, expecting job role-specific content. Over half have delayed or cancelled purchases due to lack of personalized content.
#fractionalCMO #marketingstrategy
Traditional marketing tactics are like throwing spaghetti at the wall and hoping something sticks.
It's time to ditch the outdated methods and adopt account-based marketing for precise targeting and personalized experiences.
#fractionalcmo #accountbasedmarketing
Monday Marketing Tip: Growth Accountability
Make sure every single employee has a deep understanding of the organization’s core purpose, ideal customer, and growth goals...and hold everyone accountable for business results.
LinkedIn: loom.ly/Sx7b_no
#fractionalCMO
Talking with Michelle @mace_curran about how keynote speakers are strategic partners to organizational leaders.
The role speakers play in organizational transformation transcends the podium.
#fractionalCMO #businessgrowth #keynotespeaker #impostersyndrome
Every customer touchpoint, every message, every promise is branding.
Stand out, or fade out. Here are 7 ways to differentiate your brand.
#fractionalcmo #brand
Big Announcement - I am pleased to announce the launch of Imperatives Delivered, a fractional Chief Marketing Officer (CMO) service.
My passion is helping small business leaders overcome obstacles to growth.
Let's talk about your growth journey.
youtu.be/G-DpooLu66g
