Dawn Cowe

ALT That constant cycle of cancellations may be largely unavoidable in a business environment where streamers produce a wealth of content, but put most of their support behind big hits in the hopes of boosting subscriber numbers. That means there will often be shows that are extremely popular among queer people, but that still don’t reach the mysterious and ever-shifting metrics that streamers use to make renewal decisions, leaving LGBTQ+ fans feeling like they’re not a priority. But while it’s impossible for every show to become a multi-season sensation, some industry experts question whether queer programming is receiving adequate marketing resources. Deerwater cites the success of the Showtime cable show Yellowjackets, which has several queer storylines, as a positive example of caring for your content in an attention economy. “A lot of times with these streaming shows, you’ll get the trailer on Monday and then the season on Friday and then that’s it,” Deerwater notes. By contrast, the