Blog and podcast deconstructing success in games, game businesses, and apps. Created by game industry professionals.

Helsinki, Finland
Joined December 2017
Deconstructor of Fun retweeted
Listen to @biggfill, Seriously's EVP of Brand and Marketing, talk about the growth of @bestfiends using a mix of creativity and brand on @DeconFun podcast: seriously.com/listen-to-phil…
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Deconstructor of Fun retweeted
3 x facts: 1. Marketability (CPI) is the single most important metric of your business case 2. Any size f2p games studio can optimize marketability 3. Most of the gaming studios fail to understand the 1st point until it is too late and refuse to concentrate on the 2nd point
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Replying to @DeconFun
@DeconFun analyses the #hypercasual #gaming sector in their latest blog. Read the article to understand why the next rush lies in a genre they call “hybridcasual” >>> bit.ly/2YBGFsM
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Deconstructor of Fun retweeted
Following up on my @GIBiz article I was on the @DeconFun podcast - publishing series to talk about exploitative publishing models and my experience from running a publisher. Thanks for having me, @m_katkoff and @jokim1!
.@KlaasKersting appeared on the latest @DeconFun podcast to discuss the vision behind Phoenix, the state of mobile game publishing, and the need for longer-term solutions. Thanks for having us, @m_katkoff and @jokim1! deconstructoroffun.com/blog/…
Deconstructor of Fun retweeted
You don’t want to miss the most recent episode of @DeconFun podcast: Mobile Publishing #3: Former Publishing CEO Spills the Beans with Klaas Kersting anchor.fm/deconstructoroffun… #gamedev #games
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Deconstructor of Fun retweeted
Replying to @DeconFun
@DeconFun in TWIG#31, @m_katkoff you mentioned an unnamed game affinity mapping study. Did you mean this one uxdesign.cc/lessons-learned-… by the powerful Ishai Smadja @iAmIshai ? Super interesting!
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Deconstructor of Fun retweeted
Fantastic breakdown of the latest addition to the Battle Royale genre in @DeconFun’s “Battlelands Royale: Contender Or Pretender?” — deconstructoroffun.com/blog/… • #gamedev #gamedesign #mobilegame
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Deconstructor of Fun retweeted
Inaugural "This Week in Games #1" from Deconstructor of Fun. A compact analysis of the latest gaming news with ⁦@jokim1⁩ Give it a listen on @anchor: anchor.fm/deconstructoroffun…
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Deconstructor of Fun retweeted
7/8 - HQ Trivia is a fascinating phenomenon and it speaks to a whole genre of opportunity around live streaming, viewer interaction, and games. Obviously, @proletariat_inc is dabbling in this space. As usual @DeconFun has great insights. deconstructoroffun.com/blog/…
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