Managing Partner, Consultant at The Blake Project, Publisher of Branding Strategy Insider. Helping businesses build and communicate value. USC Alum.
Los Angeles, CA
Joined June 2009
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This one is personal. For more than twenty years, The Blake Project carried the same identity into the world. It served us well. But there comes a point when honoring the past means refusing to let it limit the future.
brandingstrategyinsider.com/…
Dr. Derrick Daye retweeted
Positioning should do more than make a brand easier to understand. It should make the business easier to grow.
The strongest positions improve the economics of growth and greater confidence in where the business can win.
brandingstrategyinsider.com/…
Dr. Derrick Daye retweeted
Brand loyalty changes the economics of growth.
When genuine preference grows, something more consequential happens: customers become less price-sensitive, buy more, try more of what the brand introduces, and become more profitable.
brandingstrategyinsider.com/…
Dr. Derrick Daye retweeted
Could breaking up Mattel unlock shareholder value while weakening the very brands it hopes to monetize?
Our latest Branding Strategy Insider article examines what Wall Street may be overlooking about Mattel's brand value.
brandingstrategyinsider.com/…
Dr. Derrick Daye retweeted
Brand is not a communications layer. It is one of the most valuable intangible assets a business owns. In this Q&A on Branding Strategy Insider, I explore this and more with Paul Friederichsen. #brandstrategy #brandmanagement
brandingstrategyinsider.com/…
Could breaking up Mattel unlock shareholder value while weakening the very brands it hopes to monetize?
Our latest Branding Strategy Insider article examines what Wall Street may be overlooking about Mattel's brand value.
brandingstrategyinsider.com/…
Dr. Derrick Daye retweeted
People want greater control over their choices, their information, their money, and their lives.
And that creates a challenge for marketers.
brandingstrategyinsider.com/…
Dr. Derrick Daye retweeted
Some of the most important brand work begins when a company realizes the business has moved faster than the brand. In this new @BrandingInsider piece, we share the importance of building a brand around the business you are actually becoming.
brandingstrategyinsider.com/…
Dr. Derrick Daye retweeted
PepsiCo lowered prices on some of its biggest Frito-Lay brands after consumers pushed back. Now some of those prices are going back up.
At what point does a loyal customer decide a preferred brand is no longer worth the premium?
brandingstrategyinsider.com/…
Dr. Derrick Daye retweeted
Some of the most important brand work begins when a company realizes the business has moved faster than the brand. In this new @BrandingInsider piece, we share the importance of building a brand around the business you are actually becoming.
brandingstrategyinsider.com/…
Dr. Derrick Daye retweeted
PepsiCo lowered prices on some of its biggest Frito-Lay brands after consumers pushed back. Now some of those prices are going back up.
At what point does a loyal customer decide a preferred brand is no longer worth the premium?
brandingstrategyinsider.com/…
PepsiCo lowered prices on some of its biggest Frito-Lay brands after consumers pushed back. Now some of those prices are going back up.
At what point does a loyal customer decide a preferred brand is no longer worth the premium?
brandingstrategyinsider.com/…
Some of the most important brand work begins when a company realizes the business has moved faster than the brand. In this new @BrandingInsider piece, we share the importance of building a brand around the business you are actually becoming.
brandingstrategyinsider.com/…
People want greater control over their choices, their information, their money, and their lives.
And that creates a challenge for marketers.
brandingstrategyinsider.com/…
Apple has long understood something different: creativity is not an output. It is a strategic input. #BrandStrategy #InnovationStrategy #CreativeLeadership #MarketingStrategy
brandingstrategyinsider.com/…
Dr. Derrick Daye retweeted
Gap gave people the freedom to take universally available basics - jeans, T-shirts, khakis, denim jackets - and make them their own. Individuality and belonging at the same time.
But over time, Gap drifted away from its powerful brand idea.
brandingstrategyinsider.com/…
Dr. Derrick Daye retweeted
Twenty years ago, Branding Strategy Insider began with a simple ambition: create a place where the best thinking about brands could be challenged, shared and put to work.
brandingstrategyinsider.com/…
Dr. Derrick Daye retweeted
Twenty years ago, Branding Strategy Insider began with a simple ambition: create a place where the best thinking about brands could be challenged, shared and put to work.
brandingstrategyinsider.com/…
Twenty years ago, Branding Strategy Insider began with a simple ambition: create a place where the best thinking about brands could be challenged, shared and put to work.
brandingstrategyinsider.com/…
Gap gave people the freedom to take universally available basics - jeans, T-shirts, khakis, denim jackets - and make them their own. Individuality and belonging at the same time.
But over time, Gap drifted away from its powerful brand idea.
brandingstrategyinsider.com/…
Dr. Derrick Daye retweeted
For decades, marketing has been built around a familiar ambition: make people want more.
More food. More purchases. More screen time. More experiences. More occasions to consume.
But what happens when people increasingly want less of more?
brandingstrategyinsider.com/…
