The esports ecosystem is tougher than most people realise, even at the highest level. The recent news surrounding ENCE, Evil Geniuses, Complexity and others highlights just how difficult it is to build a sustainable esports organisation. These are established brands with international success, major championships and years of history. Yet even they have struggled to survive. Now imagine the challenges here in Oceania. Smaller audiences, fewer sponsors, limited commercial opportunities and enormous travel costs make an already difficult industry even harder. Everyone wants more. Bigger salaries, better opportunities, greater investment. And there’s nothing wrong with ambition. But the expectations don’t always match the effort required to build something sustainable. Too often, players and creators expect organisations to operate like FaZe or OpTic without understanding the difference in resources, market size and commercial value. There’s also a misconception that securing a sponsor means an organisation is suddenly making money. In reality, that funding often goes straight back into travel, production, player support, staffing and operational costs. Esports isn’t just about competing anymore. Content, community engagement, professionalism, sponsor deliverables and brand loyalty are what help create commercial value. It needs to be a two-way relationship. Players and creators deserve fair compensation, but organisations also need people willing to contribute to the brand’s growth, not just benefit from it. At The Chiefs, we’re doubling down on our efforts to demonstrate the genuine value of esports through better content, storytelling, partnerships and community engagement, and we are lucky to have such great creators, staff and players who understand the bigger picture and are genuinely working with us to build something great. We believe in this industry and what it can become, especially in OCE. But passion alone doesn’t pay the bills, and sponsorship doesn’t automatically equal profit. If we want esports to grow, we need to stop thinking about what we can take from the ecosystem and start thinking about what we can contribute to building it. Because without sustainable organisations, the opportunities everyone wants simply won’t exist. #Esports #OCEEsports #EsportsBusiness #TheChiefs #GamingIndustry