EFU Life

Employee protection is an important part of building a secure and supported workforce. EFU Life works with organizations to provide insurance solutions that help safeguard employees and their families. Hear from Mr. Muhammad Asim, Director HR & Corporate Services at ACM Group of Industries, as he shares his experience of working with EFU Life. Watch complete video: youtu.be/8vrLns0Mms0 #EFULife #BackupKahaniyaan #BKS5 #CustomerTestimonial #Insurance #CorporateBenefit #ACM #ACMGroup #Tech #Engineering #CorporateClient

Financial planning is about preparing for life’s milestones and having the confidence to navigate unexpected challenges. Life insurance can play an important role in making these plans more secure. In this episode, Dr. Nisar Ahmed shares his experience as an EFU Life policyholder and the importance of securing his children’s future through thoughtful financial planning. Watch the full video to hear his story: youtu.be/Vlbmb3UzteA #EFULife #BackupKahaniyaan #BKS5 #CustomerTestimonial #Insurance #EducationPlan #ServiceExcellence #SafetyNet

Every parent imagines a future for their children. For Prof. Dr. Iram Batool Awan, that meant planning for their education, marriage and the life she envisions for them. Watch the complete video to hear her story and how, with EFU Life, she found a way to turn those aspirations into reality. Watch now: youtu.be/veOKjz_ZRiI #EFULife #BackupKahaniyaan #BKS5 #CustomerTestimonial #Insurance #EducationPlan #MarriagePlan #SafetyNet

Kya iss barhti mehangai main bhi savings hou sakti hain? Some words of wisdom from our clients on how they made saving possible, even during tough times. How much of your income do you save each month? Tell us in the comments! youtu.be/PCcwS4CCKME

We are pleased to announce the appointment of Mr. Mohammed Ali Ahmed, CEO & Managing Director, EFU Life, to the Board of the Pakistan Fintech Network. 🎉 This appointment recognizes his leadership and commitment to advancing innovation and digital transformation across the financial services industry. 💡 At EFU Life, we are proud to see our leadership contribute to shaping a more connected, innovative and progressive future for the industry. 🚀 #EFULife #EFUHemayahTakaful #CEO #Leadership #Fintech #Insurance #Purpose #Innovation

Hear from Mr. Ali Ather, Head of Investments, EFU Life, as he reviews the key developments that shaped the investment landscape in September 2026, including market performance, economic indicators, global developments and the factors to watch in the months ahead. Watch the complete video: youtu.be/ybF68LeHit8 #EFULife #InvestmentOutlook #InvestorUpdate #PakistanEconomy #MarketOutlook #CapitalGrowth #Investment #EconomicUpdate #EFUHemayahTakaful

Backed by EFU Life’s investment expertise, with total assets under management of over PKR 287 billion. Now introducing the EFU Hemayah Smart Fund Plan, a Shariah compliant solution designed to make provident fund management more seamless, organised and future focused. With a comprehensive range of retirement solutions for individuals and corporates, including the EFU Hemayah Secure Income Plan and EFU Hemayah Pension Fund, EFU Hemayah Retirement Solutions is now bringing this expertise to employee savings, helping organizations strengthen their benefits proposition and support greater financial preparedness for the future. To learn more or book a demo, click here: efulife.com/hemayah-takaful/… #EFULife #EFUHemayahTakaful #SmartFund #RetirementSolutions #EmployeeBenefits #FinancialSecurity #BuildFuturesBeyondWork youtube.com/shorts/iPk1p9_8b…

Mr. Farooq Rashid, President & CEO of LOLC Microfinance Bank, shares how a partnership with EFU Life spanning over a decade continues to create value through customised solutions, service excellence and a shared focus on wellbeing. Watch complete video: youtu.be/LjA_abF14_4   #EFULife #BackupKahaniyaan #BKS5 #CustomerTestimonial

Some chapters aren’t the ones we choose, but they teach us the value of protection. For Sadaf Ali, life insurance became a way to secure her children’s future with hope and a backup for tomorrow. Watch her story: youtu.be/QlAzG-VC1rs #EFULife #BackupKahaniyaan #BKS5

ALLAH par bharosa, lekin apni khud ki zimmedari ka kya? #EFULife #BackupKahaniyaan #BKS5 #CustomerTestimonial #Insurance #Trust #Partnerships #Tawakul youtube.com/watch?v=U8l5F65b…

Fatim Arbab, Senior General Manager Corporate Affairs and People & Culture, shares how its partnership with EFU Life helps make that commitment a reality. Watch full story on YouTube: youtu.be/s21vDCvqa7Q #EFULife #BackupKahaniyaan #BKS5 #CustomerTestimonial

Mr. Ali Ather, Head of Investments at EFU Life, shares the August 2026 Investment Outlook, highlighting key global & domestic developments shaping market sentiment. Watch: youtu.be/J8PHMov-1bQ #EFULife #InvestmentOutlook #InvestorUpdate #PakistanEconomy #MarketOutlook

Honoring the courage that shaped our nation. On Defence Day, EFU Life salutes the spirit of those who protect our nation and the values we hold dear. #EFULife #DefenceDay #6thSeptember #Pakistan #SaluteToOurHeroes

A small saving turned into something Rashed Turabi could rely on when life took an unexpected turn. Watch full video here: youtu.be/MAJ9cEF3KZU #EFULife #BackupKahaaniyan #BKS5 #CustomerTestimonial

As Equinox, Chapter 1, comes to an end, here are some glimpses from an 8-week journey where we learnt, grew, connected and discovered new possibilities together. Here’s to the first chapter of #Equinox! #EFULife linkedin.com/posts/efu-life-…

For every dream in the making, For every plan taking shape, For every turn we can't predict, There’s always a story waiting to unfold. Backup Kahaniyaan Season 5 Real people. Real stories. #EFULife #BackupKahaniyaan youtu.be/Q9JdXqda6Fg

Shaping the next generation of managers. Hear from our MD & CEO, Mohammed Ali Ahmed, on #NEXUSPro, #EFULife’s eight-month #Management Development Program designed to build future-ready #leaders and strengthen our #leadership pipeline. Watch the video: youtu.be/rDMFpYYVmTA

#Equinox Chapter 1, reflects #EFULife as a workplace where different perspectives are valued, meaningful connections are created, and every individual has the opportunity to grow and excel. #Internship #FutureLeaders #Diversity #Equity #Inclusion youtu.be/uFLFor150gw

A nation born from a dream continues to move forward with the same spirit that shaped its journey. This #IndependenceDay, #EFULife celebrates #Pakistan, its people, and the spirit that keeps us united and moving towards a brighter tomorrow. Happy 79th Independence Day! 🇵🇰

This Independence Day, our teams put their patriotic music knowledge to the test in a fun Guess the Independence Day Song challenge. Here’s how it went. 💚 youtube.com/shorts/zWWmNZGFU… #EFULife #IndependenceDay #Celebration #Pakistan #79Years #GuessTheSong