Edge Messaging, LLC

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Our annual public service announcement.☘️

Attn: Companies, candidates, and causes…

Nielsen’s data shows a definitive "flip": Streaming now accounts for over 46% of all TV usage, consistently outpacing broadcast and cable combined. Recent Pew Research shows that nearly 70% of U.S. adults now get their news primarily via digital devices. #Plan2Win

With sincere appreciation to our clients, employees, and collaborators. To every company, candidate and cause with whom we’ve had the pleasure of partnering these past 11 years, thank you. We’re excited and prepared for this next year. #Plan2Win

1/ Sometimes, the most effective message isn’t marketing or ideologocal—it’s cultural. Case in point: a state anti-littering campaign from the 1980s. 🧵