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Edward Hertzman

@EdwardHertzman

Founder @AthletechNews @SourcingJournal @ActiveSourceLab @HGI Supply Chain Consultant. Serial Entrepreneur. Venture Investor

 New York City
athletechnews.com
Joined May 2009
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154Media
Photo by Edward Hertzman (@EdwardHertzman)Photo by Edward Hertzman (@EdwardHertzman)Photo by Edward Hertzman (@EdwardHertzman)Photo by Edward Hertzman (@EdwardHertzman)Photo by Edward Hertzman (@EdwardHertzman)Photo by Edward Hertzman (@EdwardHertzman)Photo by Edward Hertzman (@EdwardHertzman)Photo by Edward Hertzman (@EdwardHertzman)Photo by Edward Hertzman (@EdwardHertzman)Photo by Edward Hertzman (@EdwardHertzman)
Protein Powder Is Under Fire. Experts athletechnews.com/protein-po…
Protein Powder Is Under Fire. Experts & Brands React to What It All Means

Protein Powder Is Under Fire. Experts & Brands React to What It All Means

After an explosive report cast several protein supplements in a negative light, ATN spoke with nutrition experts and brand executives to get their reactions.

athletechnews.com
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Planet Fitness Plans Black Card Price Hike, Tests Premium Wellness Amenities athletechnews.com/planet-fit…
Planet Fitness Plans Black Card Price Hike, Tests Premium Wellness Amenities

Planet Fitness Plans Black Card Price Hike, Tests Premium Wellness Amenities

Planet Fitness raised its 2025 outlook after a strong third quarter and revealed plans to increase its Black Card membership price in 2026.

athletechnews.com
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EoS Fitness Acquires Gold’s Gym Clubs in Southern California athletechnews.com/eos-fitnes…
EoS Fitness Acquires Gold’s Gym Clubs in Southern California

EoS Fitness Acquires Gold’s Gym Clubs in Southern California

EoS Fitness has acquired 23 Gold’s Gym SoCal clubs, expanding its footprint by nearly 20% and strengthening its position in the low-price gym vertical.

athletechnews.com
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Don’t Forget About Cardio, Dr Peter Attia Urges Americans on ‘60 Minutes’ athletechnews.com/dr-peter-a…
Don't Forget About Cardio, Dr. Peter Attia Urges Americans on ‘60 Minutes’

Don't Forget About Cardio, Dr. Peter Attia Urges Americans on ‘60 Minutes’

Strength training is all the rage, but Dr. Peter Attia used his appearance on "60 Minutes" to make the case that cardio deserves equal attention.

athletechnews.com
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Abrupt plant closures by NEXT and Fruit of the Loom expose how brand-owned manufacturing can perpetuate the same power imbalances it was meant to address. hgi.io/insights/when-owning-…
Image from Edward Hertzman (@EdwardHertzman)
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Crunch Franchisee CR Fitness Gets $350M Investment To Fuel More Expansion athletechnews.com/crunch-fra…
Crunch Franchisee CR Fitness Gets $350M Investment To Fuel More Expansion

Crunch Franchisee CR Fitness Gets $350M Investment To Fuel More Expansion

CR Fitness Holdings, the largest Crunch Fitness franchisee, lands a $350 million investment to expand amid record HVLP gym growth.

athletechnews.com
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US Gym Visits Climb Again in Q3, Driven by HVLP athletechnews.com/us-gym-vis…
US Gym Visits Climb Again in Q3, Driven by HVLP & Mid-Price Clubs

US Gym Visits Climb Again in Q3, Driven by HVLP & Mid-Price Clubs

U.S. gym visits hit new highs in Q3 2025 as value-priced facilities lead steady growth, driven by Gen Z looking for a deal.

athletechnews.com
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Apple’s Leadership Reorg Signals Subscription-Driven Fitness Future athletechnews.com/apple-lead…
Apple’s Leadership Reorg Hints at Subscription-Driven Fitness Future

Apple’s Leadership Reorg Hints at Subscription-Driven Fitness Future

Apple’s latest leadership reshuffle could signal the company’s next major pivot toward subscription-based health and wellness services.

athletechnews.com
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ATN breaks down some key findings from @mindbody State of the Industry report, including why operators are optimistic despite concerns like inflation, and why AI isn’t taking away fitness and wellness jobs athletechnews.com/fitness-we…
Fitness & Wellness Execs Are Mostly Optimistic, Citing High Consumer Demand

Fitness & Wellness Execs Are Mostly Optimistic, Citing High Consumer Demand

Mindbody's annual report found that operators are optimistic despite concerns like inflation, and AI isn't taking away fitness and wellness jobs.

athletechnews.com
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Running, Outdoor Yoga Are @tiktok_us Hottest Fitness Trends athletechnews.com/tiktok-top…
Running, Outdoor Yoga Are TikTok’s Hottest Fitness Trends

Running, Outdoor Yoga Are TikTok’s Hottest Fitness Trends

TikTok reveals its top two fitness trends, highlighting how Gen Z is turning social content into real-world workouts.

athletechnews.com
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Your Real Competitor? You Don’t Even Know Them (Yet) athletechnews.com/your-real-…
Your Real Competitor? You Don't Even Know Them (Yet)

Your Real Competitor? You Don't Even Know Them (Yet)

Disruption comes from blind spots, not rivals. The real threat to your business is the one you don’t see, writes ATN's Edward Hertzman.

athletechnews.com
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Rick Caro Remembered as Fitness Industry Pioneer, Mentor athletechnews.com/rick-caro-…
Rick Caro Remembered as Fitness Industry Pioneer, Mentor & Friend

Rick Caro Remembered as Fitness Industry Pioneer, Mentor & Friend 

Rick Caro, one of the American fitness industry’s most important and widely respected figures, died unexpectedly Saturday at the age of 79.

athletechnews.com
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LA Fitness Parent Sued by FTC Over Cancellation Practices, Calls Allegations ‘Without Merit’ athletechnews.com/la-fitness…
LA Fitness Parent Sued by FTC Over Cancellation Practices, Calls Allegations ‘Without Merit’

LA Fitness Parent Sued by FTC Over Cancellation Practices, Calls Allegations ‘Without Merit’

The Federal Trade Commission (FTC) has sued Fitness International LLC for allegedly making gym memberships too difficult to cancel. 

athletechnews.com
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Eight Sleep Raises $100M To Develop AI Sleep Agent, Pursue FDA Approval athletechnews.com/eight-slee…
Eight Sleep Raises $100M To Develop AI Sleep Agent, Pursue FDA Approval

Eight Sleep Raises $100M To Develop AI Sleep Agent, Pursue FDA Approval

Eight Sleep raises $100M to develop an AI Sleep Agent pursue FDA approval and grow globally with China in focus.

athletechnews.com
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New Rumble, CycleBar Owners To Focus on Stability Over Short-Term Growth athletechnews.com/extraordin…
New Rumble, CycleBar Owners To Focus on Stability Over Short-Term Growth

New Rumble, CycleBar Owners To Focus on Stability Over Short-Term Growth

After acquiring the two boutique fitness concepts, Extraordinary Brands intends to play the long game with Rumble Boxing and CycleBar.

athletechnews.com
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US Alcohol Consumption Hits Record Low Amid Wellness Shift athletechnews.com/us-alcohol…
US Alcohol Consumption Hits Record Low Amid Wellness Shift

US Alcohol Consumption Hits Record Low Amid Wellness Shift

U.S. alcohol consumption hits record lows as Gallup reports sharp declines, especially among Gen Z and women.

athletechnews.com
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While hopes had run high in India ahead of the tariff pause deadline, the reality has turned out far worse than anyone feared. Initially the country was hit with a 25 percent tariff, putting it at a disadvantage compared other Southeast Asian nations.. hgi.io/insights/india-respon…

India Responds to “Catastrophic” Tariff - Hertzman Global Intelligence

Slapped with a 50 percent tariff by the U.S., India's apparel industry reels from the prospect of lost orders and factory closures.

hgi.io
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HFA Report: US Leads a Booming Global Fitness Market athletechnews.com/hfa-global…
HFA Report: US Leads a Booming Global Fitness Market

HFA Report: US Leads a Booming Global Fitness Market

The 2025 HFA Global Report reveals strong U.S. leadership, along with untapped international markets and new trends reshaping gyms worldwide.

athletechnews.com
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Sauna Is Just the Start: Gyms Are Getting Creative on Wellness athletechnews.com/gyms-are-g…
Sauna Is Just the Start: Gyms Are Getting Creative on Wellness & Recovery

Sauna Is Just the Start: Gyms Are Getting Creative on Wellness & Recovery

ATN breaks down some of the trends likely to drive the future of wellness and recovery inside gyms across America.

athletechnews.com
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US Gym Visits Have Increased in 2025, HFA Tracker Finds athletechnews.com/us-gym-vis…
US Gym Visits Have Increased in 2025, HFA Tracker Finds

US Gym Visits Have Increased in 2025, HFA Tracker Finds

Fitness facility foot traffic is up 3.5% in the U.S. in the first half of 2025, according to data from the Health & Fitness Association.

athletechnews.com
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