NEW: Inside Electric's AI relaunch, including the 4 steps to relaunch AI-native. @DenehyXXL (Founder and CEO of @Electric_AI - a 3X founder) joins GTMnow to break down blowing up a working business to relaunch AI-native, the four steps it takes to relaunch AI-native, GTM motions evolving, what he learned selling two companies to public companies, and much more. In the process of relaunching AI-native, their entire GTM motion had to shift. They killed direct sales and replaced it with an embedded channel partnership model. On one of the first partnerships they launched, they onboarded more customers in a single day than in their biggest month ever under the old model 📈 Now, they’re onboard with top companies and the customers of ADP, Paychex, UKG, Justworks, Trinet, iSolved and more can find and access Electric in their payroll or HCM system. Highlights: 01:04 A 3x founder who sold two companies to public acquirers 01:33 What Electric is, and why "AI" was in the name in 2016 06:38 Why go AI-native 08:12 The reinvention playbook 13:48 Distribution as product-market fit: the Sirius XM lesson 15:37 How AI collapsed the price and unlocked channel sales 18:19 The winner-take-all gap between AI companies 20:35 From direct sales to channel 23:00 The three-year channel payoff 25:17 Rebuilding the product and signing the payroll platforms 26:27 The new-category pitch 29:29 Behind the scenes for ADP, Justworks, and TriNet 32:00 The day everything changed at once 33:52 The quiet damage of a senior mis-hire 35:48 Two prior companies: go-to-market above all 38:18 How to get acquired by a public company 42:55 Extreme-sports videos at 17, and the outreach framework 44:47 Where to find Ryan and Electric On camera: @DenehyXXL x @sophiebuona