Larry Swanson

Currently tweeting at @LarrySwanson. Follow me there for DIY Content Strategy info, Content Strategy Interviews, & more.

Anika Anand @anikaanand00 loves engaging with her readers, not just giving them "fly-by content." This approach gives her plenty of opportunities to engage in one of her favorite activities: nerding out about #contentstrategy. buff.ly/2HGfWSk

There's lots of talk in the tech world about #diversity & #inclusion - great to see @yoast dedicate some actual dollars/euros to the cause - buff.ly/2G69zbt

Whether you'er crafting a #branding strategy from the ground up or executing a campaign for an existing brand, content is always key - great #ContentStrategy conversation this week with David Fried of @efmagency - buff.ly/2GXMYwX

Russell Sparkman has been doing content marketing at @fusionspark for almost 20 years. We talked about purpose-driven content marketing, how not to commit “random acts of content,” and the neuroscience of storytelling. buff.ly/2obDsyt

Morten Rand-Hendriksen and I talked about the content strategy behind his Lynda.com content-strategy course, the development of the WordPress Gutenberg project, and his work on web-industry ethics. buff.ly/2F9lox0

Natasha Banta McDermott pioneered content strategy in the late 1990s at the amazingly forward-thinking Studio Archetype. We talked about content strategy, creative collaboration, and team building in a visionary agency at the dawn of the dot-com era. buff.ly/2EJdX1I

"For one-time NPR and NYT digital chief @kinseywilson, a new adventure: WordPress." Great to see such an experience journalist working on "the interplay of technology development and creative expression." buff.ly/2EtSlmG

"I would go so far as to potentially blow up the whole creative services model, not taking on assignments, but creating them.” Seattle’s Wexley School For Girls set to close in spring buff.ly/2E2UbLa

I now better understand triskaidekaphobia, the fear of the number 13. As I prepared for episode #13, one guest fell ill and another's kid got sick at school. I decided not to risk another guest's health and recorded this retrospective instead. buff.ly/2BBOa60

Melanie Seibert and I talked about her work on the UX team at WillowTree, where they focus on mobile apps, chatbots, websites, and about her work as a content-strategy educator. buff.ly/2nkZKOz

Warren Etheredge can help you find the stories you need to generate the content your customers crave. Warren and I talked about his Storyfinding method and about the art of conversation in general and interviewing in particular. buff.ly/2DKSm5a

Journalism veteran Peter Herford has seen it all. In this episode, we talk about how little the management principles that underlie content strategy have changed since he began his career at CBS news in 1962. buff.ly/2Elchc9

Want your content to work better for your users? Try Susan Walker's “30 Questions” method to test accessibility and usability. buff.ly/2nk9Qz5

Nice post from @veronica_avo on the importance of #contentstrategy and the writing roles that support it. buff.ly/2n4q2nu

Content Strategy Interview 8: Eric Enge of @stonetemple talks about content research studies, revealing which content performs best, garnering social-media shares and earning in-bound links - buff.ly/2D0xxC8

Content Strategy Interview 7: @randfish talks about “the SEO as content strategist” and much more, including empathy and teamwork, “10X Content,” voice search, and his thoughts on this FCC's decision to roll back net neutrality - buff.ly/2CZz3od

Content Strategy Interview 6: Julie Copley talks about how being more attentive to inclusion is helping and her colleagues at @POP_Agency improve their clients' websites - buff.ly/2l05knG

Content Strategy Interview 5: Sara Wachter-Boettcher @sara_ann_marie talks about structuring content, and - more importantly - how to help people and organizations create and manage it - buff.ly/2kHKJ8k

Content Strategy Interview 4: Yext VIP of Industry Insights @DuaneForrester talks about how voice search is revolutionizing content strategy and SEO - buff.ly/2kHKOIS