Unfortunate news... I’m stepping away from my email marketing agency, Staircase Flow. After almost 4 years of running Staircase Flow, I realized it can’t fully serve its purpose of helping brands scale through Klaviyo year-round. Why? Because Q4 is a different beast than “year-round.” Ad costs are higher. Every site visitor is worth more. And the reason someone buys NOW is totally different from why they buy in Q1, Q2, or Q3. The usual year-round flows, campaigns, and list-growth strategy won’t be enough to get e-commerce brands their MAXIMUM results in Q4. For those reasons, I’d like to introduce BFCMemails.com. A boutique email marketing agency focused specifically on making Black Friday, Cyber Monday, and Q4 of 2026 your BEST yet. And for a limited time, we’re creating your first 5 Black Friday emails for FREE. Head to BFCMemails.com to claim your 5 free emails. Let’s make this your biggest Q4 yet.

chat gpt, please make the vibe whimsical

Now that’s a cold dm I hope he pitches me Ill buy

Scale season! Get your scales!

The #1 way to format a welcome email for maximum conversions is the Oreo Hard CTA in the Hero If people don’t click there, the mini brand bio builds trust If people don’t click there, show them where to click with a showcase CTA - INFO - CTA

Some brand owners stand in their own way, take no accountability, and blame everything but themselves I’ve had this convo WAY too many times: “We can’t scale… Meta ads just aren’t working.” Shares screen You’re at 3.2x ROAS. If the margins work and your backend can handle it, why aren’t you increasing spend? “Well, we don’t want to allocate more budget there.” Literally what????