When my team and I launched Burger King in Nigeria, we joked that one day they’d start selling jollof rice in Nigeria. Crazy to see it actually happening 😂
Bolt and inDrive definitely made life harder for Uber in Nigeria but competition is only one part of the headache when you’re doing business in the country.
Ride-hailing giant Uber pulls out of Nigeria and Uganda, cuts 3,300 jobs as it pivots to a driverless future africa.businessinsider.com/l…
This might be the most poetic story football has ever written
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After Cannes Lions, I’m More Convinced African Strategy Doesn’t Need to Water Itself Down open.substack.com/pub/emekao…
This one still feels unreal.
This year, I experienced Cannes from two sides: as a Creative Strategy shortlisting juror, and then standing on stage as Vaseline and The Real Nigerian Prince picked up 1 Gold and 4 Bronze Lions.
A Nigerian story on a global stage.
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My biggest takeaway:
African stories does not need to become less local to travel globally. It needs to become more deeply understood. The more precise the truth, the further it can go.
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