Emeka (@Emeka_talks) header
Emeka (@Emeka_talks) profile picture

culturally tapped in. strategy brain. storyteller spirit.

Nigeria
Joined April 2010
Phyno and Wande Coal really cooked on this one
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Emeka retweeted
Giving God the glory before cooking is the way to go
“We didn’t come here to play or draw. We came here to beat Ghana” 😂😂❤️
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Emeka retweeted
Never heard of Feyi's Law? They'll still sell Plantain.
When my team and I launched Burger King in Nigeria, we joked that one day they’d start selling jollof rice in Nigeria. Crazy to see it actually happening 😂
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When my team and I launched Burger King in Nigeria, we joked that one day they’d start selling jollof rice in Nigeria. Crazy to see it actually happening 😂
Burger King Jollof Rice by Chef T 🔥🔥🔥 Will you be buying? 🌚
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Bolt and inDrive definitely made life harder for Uber in Nigeria but competition is only one part of the headache when you’re doing business in the country.
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Even Uber has entered its japa era.
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What a year this week has been
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Argentina not having a single shot in 90 minutes in a world cup final is crazy
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Somebody said anytime Shakira performed in a world cup final Messi hasn't won it
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People forget spain only conceeded 1 goal throughout this tournament
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Lamine Yamal is still in awe
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This might be the most poetic story football has ever written
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After Cannes Lions, I’m More Convinced African Strategy Doesn’t Need to Water Itself Down open.substack.com/pub/emekao…
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sometimes you have to bet on yourself before there is any proof you will win.
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Duolingo moving crazy 😂 😭
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This one still feels unreal. This year, I experienced Cannes from two sides: as a Creative Strategy shortlisting juror, and then standing on stage as Vaseline and The Real Nigerian Prince picked up 1 Gold and 4 Bronze Lions. A Nigerian story on a global stage. 1/
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My biggest takeaway: African stories does not need to become less local to travel globally. It needs to become more deeply understood. The more precise the truth, the further it can go. 7/
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Still processing it. But this one means a lot. For the work, for the people behind it and for what it says about African creativity.
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