creative strategist scaling brands past $1M/month
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Joined August 2023
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if you want your creatives to do nothing but print money you needa understand these 3 pillars.
every winning ad follows these structure.
- the visual hook
this is what pulls the viewer in, what they see before clicking on the ad,
this kinda works like a youtube thumbnail, the thumbnail is the first thing a viewer sees before they decide to read the title then click.
in most cases the visual does most of the job. the goal of the visual hook is to stop the scroll and get someone to click on the ad.
- the text hook aka on-screen text
this is a killer if you're targeting unaware audiences because it preys on curiosity and makes them wanna click to see what the ad is about.
a rule of thumb when creating this is to ensure it gives very little context to what the ad is about.
here's what i mean:
- the onscreen text is the trailer/teaser
- the video (full ad) is the movie
to make people interested in binging on the movie what do you do?
you release a banger teaser/trailer that makes them so invested they wanna see the movie to the end.
reaction tiktoks (like the one in the image) are killers when it comes to this type of stuff.
- the voiceover hook
what they hear after clicking on the ad. this time they either wait and watch till the end or exit and scroll past.
your job here is retention. if what you say cannot get them to continue watching you'll end up with a declining hold rate.
therefore no one would purchase from you since they didn't watch till the end to see how your product would be beneficial to them.
all these have to work in harmony for you to see results else the ad will flop.
however the onscreen text hook is not compulsory as it's used for unaware audiences in most cases because it feeds on their curiosity and gets them to view the ad since it's an open loop or should I say it works like an open loop.
do what you will with this information.
lesson in there
Most people are not special, rational, or particularly good. They're tribal primates running social scripts, ranking status, and defending comforting lies over evidence. Intelligence, drive, and outcomes are heavily genetic. Equality of result is a fantasy. The average person will never produce anything of lasting value, and the world is carried by a thin minority they resent.
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Suleiman retweeted
been saying this shit for ages.
reverse engineer content your ideal customer is already consuming and boom you’re printing
FYI: if you want to sell fashion to wealthy women over 50, don’t hire a model. Hire the guy she takes fashion advice from online.
This woman lives in New York. She wants glass skin and a trench coat that looks like money.
She doesn’t trust Gen Z with anything, least of all her wardrobe, because to her it all looks a little tacky. (The brand’s pinned posts are Demi Moore and Pamela Anderson, barely any makeup.)
She doesn’t take style advice from a 22-year old model. She takes it from the stylish guy friend with the good eye who always tells her the truth.
So the authority figure here is a fashion editor, a dad and a husband, filming one of his regular “fashionable people will wear these” videos.
That’s parasocial trust. She follows him and feels like she knows him, so run that ad.
The wrong move would have been casting a model. Read the room: find who she already takes fashion advice from, and let him do the talking.
Suleiman retweeted
for the love of the game
Hiring a creative strategist
With direct response/copywriting background
$3k a month base plus % of ad spend
US, UK, Canada, Australia or Western Europe only
You've written for 7-8 fig ecom brands and can prove which ads were yours
To apply, send me and let me know how would you improve the 2 ads attached in this video and break them down for me, if you are fulll of shit or reply with AI I will realize in a sec, anyone deep in the game would realize so use your real words
YouTube bros been ripping this shit for a while now
New Format Alert 🚨🚨
Hand Drawn Explainer Format
This looks very engaging makes you want to see what hes going to draw next. Can see why this can work well
Found this on @gethookdai via their api key
@FedotOff90 Looking forward for when we can filter ads by awareness levels
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these guy really deepfaked the hell outta those celebrities.
reminds me of a pheromone brand that cloned Snoop Dogg on a podcast
$19M A MONTH and risking it ALL with DEEPFAKES?
By now, everyone in ecom has heard about Goda's pheromone perfumes, right?
Yeah, I thought so...
Just came across a Funnelish listicle page selling Goda Body Silk.
And the ad redirecting to it?
A fucking DEEPFAKE ad.
And I'm not talking about ONE celebrity supposedly recommending "Goda Silk Body Oil".
FOUR.
Yes, 4 DIFFERENT CELEBRITIES in the SAME ad.
What do you guys think about this?
GAME IS GAME?
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for the love of the game
Hiring a creative strategist
With direct response/copywriting background
$3k a month base plus % of ad spend
US, UK, Canada, Australia or Western Europe only
You've written for 7-8 fig ecom brands and can prove which ads were yours
To apply, send me and let me know how would you improve the 2 ads attached in this video and break them down for me, if you are fulll of shit or reply with AI I will realize in a sec, anyone deep in the game would realize so use your real words
been saying this shit for ages.
reverse engineer content your ideal customer is already consuming and boom you’re printing
FYI: if you want to sell fashion to wealthy women over 50, don’t hire a model. Hire the guy she takes fashion advice from online.
This woman lives in New York. She wants glass skin and a trench coat that looks like money.
She doesn’t trust Gen Z with anything, least of all her wardrobe, because to her it all looks a little tacky. (The brand’s pinned posts are Demi Moore and Pamela Anderson, barely any makeup.)
She doesn’t take style advice from a 22-year old model. She takes it from the stylish guy friend with the good eye who always tells her the truth.
So the authority figure here is a fashion editor, a dad and a husband, filming one of his regular “fashionable people will wear these” videos.
That’s parasocial trust. She follows him and feels like she knows him, so run that ad.
The wrong move would have been casting a model. Read the room: find who she already takes fashion advice from, and let him do the talking.