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The online business industry has a strange problem:
• Creators teach how to make money.
• Founders keep buying courses.
• Few focus on solving a problem people will pay for.
Learning feels productive. Selling tests whether your idea works.
Before creating an offer, ask:
• What problem do people already pay to solve?
• Who needs the solution most?
• What result can I deliver better or faster?
Find the demand before building the product.
Hot take: AI won't make you a better entrepreneur.
It will make your existing habits more obvious.
If you think clearly, you'll move faster.
If you lack direction, you'll create more noise.
I think AI will make average content easier to ignore.
When everyone can publish 10 posts a day, the person with a distinct point of view becomes harder to replace.
If people engage with your content but never buy, check the gap between what you post and what you sell.
Your content should attract the buyer, build trust, and make the value of your offer obvious.
Revenue doesn't come from how many people see your content.
It comes from how many of the right people trust you enough to buy what you offer.
Build an audience around a problem you can solve.
AI can replicate your writing style.
It can't replicate the experiences, mistakes, and hard-earned opinions that made you worth listening to.
Your originality is your competitive advantage.
The irony of using AI to build a personal brand:
The more you try to sound like everyone else, the less memorable you become.
Use AI to sharpen your thinking, not erase your individuality.
AI made content cheap.
Now the advantage belongs to people with original ideas, real experience, and opinions worth disagreeing with.
Stop competing on output. Compete on insight.
The fastest way to create AI slop:
Ask AI to write a post.
Accept the first draft.
Publish without adding anything.
The fix isn't a better prompt.
It's having something worth saying before you open AI.
Your content isn't failing just because it gets fewer likes.
Ask yourself:
Did it reach the right people?
Did it build trust?
Did it start a conversation with a potential customer?
Measure what moves your business forward.
If your business only moves forward when you're motivated, you don't have a reliable way to operate.
Build routines that keep the important work moving, even on your worst days.
The longer you avoid talking to customers, the longer you stay confused about what to build.
Stop guessing what people want.
Ask. Listen. Sell. Improve.
Your business doesn't need you to have more ideas.
It needs you to finish the ones that already have potential.
Execution beats another week of planning.
A founder's biggest advantage isn't working 12 hours a day.
It's knowing which 3 hours will move the business forward, and having the discipline to protect them.
Every time you switch business ideas, you restart the learning curve.
Pick one problem
Stay long enough to understand it
Get good at solving it.
Focus compounds. Constant reinvention doesn't.
Some people spend so much time trying to look successful that they barely have time to build anything.
Kids can do less math by hand.
They still need to know roughly what the answer should be, or the miss gets through.
Let the drill go. Keep the sense to spot a wrong answer.
ALT "Does it matter?" in large type. Below: Jensen Huang on kids forgetting basic math. Nvidia's CEO says it doesn't. On The Ezra Klein Show.
You're using Claude as a chatbot.
Try these 3 features:
- Build a spreadsheet from a description
- Let Claude remember past work
- Save a repeat task as your own skill
Start with one task you repeat every week.
ALT 12 Powerful Claude Features Worth Using. A grid of 12 numbered cards, from putting a web page live without code to designing a page without a designer. Plan notes below.