Somebody please let Bob Parsons at @pxg Golf know that people don’t like to be screamed at while watching a commercial.

Since ⁦@dominos⁩ finally brought @thenoid back after 35 years, I figured it’s a good time to show what he looks like out of costume.

6 key factors to a truly refreshing rebrand: buff.ly/2HedHsE #Rebranding #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #BrandMessaging #BrandPositioning #0to60branding

Your marketing department is larger than you think. buff.ly/2uJRDRZ #BrandMessaging #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #0to60branding

Take this to the bank: brand-level messaging is critical to customer awareness, confidence and trust. buff.ly/2vbfVUS #Media #Branding #Marketing #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #0to60branding

Five reasons why the discovery phase is invaluable to your rebranding process: buff.ly/2JC7V2o #Rebranding #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #BrandMessaging #BrandPositioning #0to60branding

“Repetition, repetition, repetition” is a powerful mantra in sports, and it’s just as powerful in branding. buff.ly/2JAGs1a #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #0to60branding

If it’s not absolutely essential to your brand messaging, eliminate it: buff.ly/2JDszPF #BrandMessaging #BrandPositioning #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #0to60Branding

A great marketing message is a stop sign. Brands must strike a nerve to be noticed: buff.ly/2EDYhst #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #Marcom #0to60branding

Bold risks can contribute mightily to a brand’s essence. buff.ly/2qoU9IM #BrandEquity #Branding #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #ElonMusk #BrandPositioning #0to60branding

Summing up your brand in just a few words is difficult, but so worth it. Here's why: buff.ly/2v5wrpx #Taglines #MissionStatement #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #0to60branding

A great tagline can inspire an entire workforce. Is your tagline right for your brand? buff.ly/2IHqMbd #Taglines #MissionStatement #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #0to60branding

Some thoughts about the Super Bowl car commercials while I try to figure out what the heck was going on with that halftime show. buff.ly/2MCWQop #TVAds #TV #Advertising #Branding #SuperBowl55 #SuperBowl #Automotive #AutomotiveOEM #AutomotiveSupplier #OEM #0to60Branding

Get my biweekly newsletter - with insights into automotive supplier branding, advertising, and creative - sent directly to your inbox: buff.ly/2VY4WIy #AutomotiveOEM #AutomotiveSupplier #Branding #Marketing #Automotive #OEM #Advertising #BrandIdentity #BrandPositioning

A great CMO has a well-developed right brain. buff.ly/2JGlwWL #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #Marcom #0to60branding

Radio ads are a cost-effective way for B2B marketers to target audiences and boost awareness. buff.ly/2Itrito #RadioAdvertising #Radio #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #0to60branding

Simplifying high-tech messages with visuals is more than just eye candy: buff.ly/2q5Keqr #Infographics #DigitalMarketing #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #0to60Branding

Still think business-to-business advertising is boring? Jean-Claude Van Damme is here to knock some sense into you. buff.ly/3dFYiOB #ProductDemo #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Branding #Marketing #0to60branding

New names play a big role in a brand’s growth and perception, but always check the international implications. buff.ly/2uMdXdy #Naming #AutomotiveOEM #AutomotiveSupplier #Branding #Marketing #Automotive #OEM #BrandPositioning #Marcom #0to60branding

Seven reasons why email marketing is worthy of your attention: buff.ly/2q4MMpv #EmailMarketing #DigitalMarketing #AutomotiveOEM #AutomotiveSupplier #Automotive #OEM #Marketing #0to60branding