Where narrative meets economic outcomes. A senior leadership summit for Africa's leaders and those doing business on the continent. By PRWF.
Joined June 2025
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In @ybolagos’ message to delegates at the 2023 Experiencing PR conference, then President of APRA and now Lead Partner of CMC Connect LLP, asked a question that many avoid: beyond the role of the media, how have we ourselves helped to sustain the perceptions we complain about?
His answer is that Africa's development, investment appeal and partnerships all depend on Africans taking ownership of the narrative and telling the continent's story accurately, in all its diversity.
What are you doing to help tell Africa's story accurately?
#CorrectTheMap
Trust is rarely built by talking.
Lucy Pearson, shared at EPR 2024 that her approach starts with understanding who your stakeholders are and what motivates them, then listening to what they are saying and to what they are not saying.
#ExperiencingPR #TrustBuilding #PRWF
Communication earns its seat at the decision table by demonstrating business value.
In Experiencing Public Relations, Aderayo Bankole reminds communicators that competence is the standard. Measurable impact is what sets them apart.
linkedin.com/posts/experienc…
#EPRGlobalSummit
Trust takes years to build, but one broken promise can undo it.
At our second #ExperiencingPRGlobal webinar with @earnedfirst, Atul Sharma of @value_360 explored how credibility influences valuations, partnerships and market share.
youtu.be/bisFfvzzJmk?si=lQnL…
#EconomicsOfTrust
For five years, Experiencing PR Global Summit has looked like panels, speakers, and a summit calendar, and all of that is true, but it has never been the whole story.
Underneath every session sits a single purpose, building trust in a market where trust does not come easily, by giving business leaders and policymakers a new way to frame the narrative around Africa.
#ExperiencingPR #NarrativeChange #TrustBuilding #AfricaInvestment #PRWF
Visibility doesn’t guarantee trust.
At our fourth webinar, @MakuzaLoth highlighted how authenticity, consistency and accountability shape public confidence. In a crisis, silence can fuel suspicion.
Is your organisation more visible than it is trusted?
#ExperiencingPR
Experiencing PR Global Summit began in February 2021 as a virtual conference in one small room in Lagos.
Five years later it has convened more than four thousand delegates, published industry titles, and closed its anniversary year with partners across Africa, Asia and Europe.
In 2027 we return in person and go further than we ever have, with a three-day summit built around a main conference, business visits and mentorship for younger professionals, and a networking dinner to close.
#ExperiencingPR2027 #EmergingMarkets #NarrativeAsCapital
Before you launch anything new, there are three questions worth answering honestly first.
During a fireside chat at the EPR Global Summit 2025, @paulonwuanibe, CEO of Landmark Africa, laid out the discipline behind every decision he makes.
#ExperiencingPR
Speaking at our finale, @EdinamSika made the point that the gap facing emerging markets is not a gap between truth and falsehood but between reality and visibility.
There are innovators, creative industries and thriving sectors that simply are not being described, and when we choose not to describe them we are still communicating something.
We are confirming that the existing story is the only one available.
#EPR #EmergingMarkets #PRWF
What started as a virtual conference in 2021 has grown into a global conversation about the value of PR.
5 years. 4,000+ delegates. Conversations across Africa, Asia and Europe.
And we’re only getting started.
Watch out for EPR 2027.
#ExperiencingPR #ExperiencingPR2027 #PRWF
Which piece of your own work is doing brilliantly and quietly at the same time?
#ExperiencingPR #NarrativeEquity #PublicRelations #GlobalSouth #PRWF
She began with one thousand naira and a tray of moin-moin at a school gate, and she has since told that story at the Clinton Global Initiative, the World Economic Forum and the White House.
Correcting the map is the easy part. Correcting the story behind it is the work, and it belongs to us.
#CorrectTheMap #ExperiencingPR #NarrativeChange #AfricaRising
