Founder at Stack Against: comparison pages and competitive intelligence for SaaS
Joined October 2008
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Check out these fun, hands-on @KiwiCo projects for young scientists, artists & makers ages 0-16+. kiwico.com?utm_source=twitte…
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Thanks for the invite, @TylerHakes !
This was an incredibly valuable and informative session with @FJCopywriter.
So many practical, tactical, AND strategic takeaways for how to create great comparison and competitor content.
Thank you Federico!
If you missed it live, watch the recording below 👇
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Competitor comparison pages can be a HUGE win for software, SaaS, and B2B companies.
But getting them right can be tricky.
Join me next week for a live Q&A with @JoinTOFU to learn the process I use to create vs pages that drive 1000+ leads
👇
lu.ma/jvmn4tzy
Buyers go from category considerations to product shortlists to "this vs that" choices.
This happens everywhere, not just in B2B SaaS — see this post's screenshot.
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I just launched a free keyword generator to discover your "alternative to" and "vs" keywords.
If you're considering launching comparison pages soon, this will help you:
👉 Prioritize which competitors to target
👉 Optimize your pages for SEO
producthunt.com/posts/compet…
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"Are comparison pages biased?" — I get this question all the time.
Short answer: yes.
Longer answer: yes, but that shouldn't prevent you from publishing them as all marketing is biased.
Full answer: watch the video below.
@Payoneer_Latam tengo hace días un problema con mi cuenta. Quiera hacer un pago a un colaborador y Payoneer no me deja sumar nuevas tarjetas de crédito para realizar pagos. Escribí a soporte pero sin respuesta. Me ayudas, oh todopoderoso community manager?
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Thanks for the mention @digitalbase
Didn't find any super good online resources outside of a podcast from 'The Competitive Enablement Show' (by @kluein)
Looks like @fjcopywriter is the expert on this matter.
klue.com/podcast/building-co…
@FathomDotVideo I signed up yesterday to try the tool. I've been on hold for 24hs... is there an ETA on how fast you're onboarding new users? Excited to test Fathom!
When you're writing #ComparisonPages, don’t attack your competitors.
"Hostinger is slow."
☝️ Bad
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Writing comparison pages for your SaaS?
Don't lead with comparison charts... here's why 👇
P.S. Watch the full episode of the Competitive Enablement show where Adam and the @kluein crowd and I dissect a couple of our best comparison pages.
klue.com/podcast/building-co…
Got a cheeky ad for Sendinblue today while searching for Klaviyo reviews. It gave me an idea.
What if I created a swipe file of competitive Google Ads? Let's say I can find 100 different ads and put them on a good ol' PDF... would you like to see them?
Just downloaded Hints on @ProductHunt. Nice, free tool for note taking producthunt.com/posts/hints
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If you haven't talked to someone using Excel to do what your product does, you haven't talked to enough customers yet.
I stole this #CompetitiveIntelligence tactical hack from a smart client.
Browse your competitor's website or Google '<competitor> roadmap'.
You want to find competitors which have public roadmaps where users can vote for features.
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3 ways to use your #saas competitor comparison pages:
1. Evaluation stage: get into the shortlist
2. Decision stage: state how your product solves the problem in a unique way
3. Migration: capture the negative emotion towards your competitors and give users a reason to switch
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Full episode of Dance Battle with Alex McDonnell, where we discuss in detail how your comparison pages fit in the buyers' journey.
Web: spreaker.com/user/12670527/d…
Apple: podcasts.apple.com/ca/podcas…
Spotify: open.spotify.com/episode/4I9…
This is our most recent review round for a client doing 9 comparison pages with us, after doing 5 earlier in the year.
Can't get tired of this 🙌
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Two thought-provoking ideas this week on how to think about your competitors when crafting your marketing.
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From @peeplaja
"If you think people might buy your products or services without checking out the competition first, think again...
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Check out ZipMessage (@ZipMessageApp) by @CasJam. Brian has a talent for building useful products. ZipMessage is his take on video messaging with no downloads or installs. Early access: zipmessage.com
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Can't wait to watch Yasmine de Aranda's presentation at GrowthMentor's summit. If she delivers half the value he adds to our shared projects, she's going to blow your mind. If you are a marketer working in SaaS, you should watch this. lnkd.in/e775gqB
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