The FreeWheel Council for Premium Video serves the collective interest of the premium video industry through leadership, research, and advocacy.
New York, NY
Joined August 2015
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FreeWheel Council for Premium Video retweeted
Ad-ID: the industry solution that has also been hiding in plain sight for years. adexchanger.com/tv-and-video… @Adidentify
Finding inspiration in railroad innovation, a great piece by Frank Sgrizzi, Advisor at Topwater Advisory Group, on why tools like @Adidentify are critical when it comes to streamlining advertising across the entire media ecosystem (via @adexchanger): bit.ly/3DFPNAW
FreeWheel Council for Premium Video retweeted
Building audience trust is more important than ever. Users should be able to understand and decide how their data is used, how they can engage with brands, and how they can opt-in or out. The @FWCouncil dives into the evolving state of identity management: frwl.tv/3t3U7Ue
FreeWheel Council for Premium Video retweeted
The ad industry is going through a period of complex change as technology and legislation around data are rapidly evolving. The latest report from the @FWCouncil addresses the evolving state of #identitymanagement in #premiumvideo advertising: frwl.tv/3t3U7Ue
FreeWheel Council for Premium Video retweeted
Join us in welcoming Pooja Midha (@MissMidha) to the @ComcastAd team! She'll be taking on the role of Chief Growth Officer and will oversee global marketing across Comcast Advertising, @Effectv and @FreeWheel💥💥 frwl.tv/3rDnmgG
FreeWheel Council for Premium Video retweeted
The @FWCouncil's latest report offers a data-driven look of the four dimensions of streaming that need to evolve for #OTT to thrive as a marketing channel: scale and unification, audience targeting, quality, and measurement.... #FreeWheelEmp bit.ly/3iCu6Ym
FreeWheel Council for Premium Video retweeted
2020 was one for the history books. Here's a look at the events that shaped the TV landscape in 2020, along with 2021 predictions from some of our members of the @FWCouncil: frwl.tv/2LNmq9r #2021predictions #infographic
FreeWheel Council for Premium Video retweeted
It’s the 50th anniversary of #PrideMonth, and we’re celebrating the LGBTQ+ community’s remarkable contributions to American culture and society. Learn more. comca.st/2zzskoR
FreeWheel Council for Premium Video retweeted
REMINDER: Join us tomorrow 6/11 as @DaveClark sits down with Josh Sapan, President & CEO, @AMC_TV to discuss how he’s addressing shifts in content creation, consumer behavior and the long-term effects on the media industry: frwl.tv/3hhzgru #FreeWheelConnects
FreeWheel Council for Premium Video retweeted
L'art délicat de l'équilibre publicitaire, le rapport @FWCouncil Europe explore les différentes approches possibles en matière de charge publicitaire ainsi que la manière dont celles-ci varient selon les éditeurs ou encore le pays e-marketing.fr/Thematique/cr… via @Emarketing_fr
FreeWheel Council for Premium Video retweeted
NBCU’s #OnePlatform is hitting the marketplace. Storytelling with scale. Technology with trust. Innovation with insight. #AllScreensEverywhere reuters.com/article/comcast-…
FreeWheel Council for Premium Video retweeted
Members of the @FWCouncil provide perspectives on 2020 priorities & opportunities related to #addressableTV, #convergence + #TVmeasurement. Here's a preview featuring leaders from @gamutsmartmedia, @FranceTelePub, @AETV, @Channel4 +... #FreeWheelEmp bit.ly/2Hzc8US
FreeWheel Council for Premium Video retweeted
The conversation is underway here at the @FreeWheel HUB at #CES2020. On stage now: a conversation in addressable advertising from the programmer perspective with David Kline of @SpectrumReach + Kimberly Kelleher & Evan Adlman of @AMC_TV
FreeWheel Council for Premium Video retweeted
Kick-off the new year with a bang: Small and mid-size businesses can now advertise on popular TV networks for as little as $400. Begin building your campaign with the #EffectvAdPlanner tool: adplanner.effectv.com/
FreeWheel Council for Premium Video retweeted
.@DISHMedia is the first distributor to use this new @FreeWheel technology, which makes it easier for advertisers to buy on traditional demos and audience-targeted household-level addressable spots together: broadcastingcable.com/news/d… #addressable #innovation
FreeWheel Council for Premium Video retweeted
In today’s #media landscape, #advertisers & #marketers are looking for optimal reach across all channels and @FreeWheel has the answer. James Rothwell of @Comcast explains the advantages of incremental reach w/ this @FWCouncil infographic. bit.ly/FreewheelPV-MV
FreeWheel Council for Premium Video retweeted
What is incremental reach and how can it benefit both #marketers and #advertisers alike? @FreeWheel’s @FWCouncil explains all, #OnTheVillage. @Comcast bit.ly/FreewheelPV-MV
FreeWheel Council for Premium Video retweeted
Don’t miss the @FWCouncil's latest study produced in partnership with media research & strategy consultancy company : @MTMLondon! #Marketing #Report Full report available here: #FreeWheelEmp bit.ly/2Dm0sD1
FreeWheel Council for Premium Video retweeted
The @FWCouncil's report, one of the first of its kind in Europe, underlines how #TVAttribution is becoming critical to measure the impact attributed to TV on business outcomes #advertising #EffectvEmp bit.ly/2L0u3G9
FreeWheel Council for Premium Video retweeted
Cable's FreeWheel endorses Ad-ID as universal standard dlvr.it/RJ82fb
