The internet made starting a business cheap. AI is making execution cheap. The remaining expensive part is sticking with something long enough to become unusually good at it. Technology keeps removing barriers except one: patience.

One of the worst email habits is “protecting” your list from emails. “I don’t want to bother them” sounds considerate, but what you really have is a costly communication channel you’re afraid to use. If sending an email makes people unsubscribe, you didn’t lose access to them. You never had it in the first place. Hence, for my B2C newsletters, I send an email EVER SINGLE DAY.

I publish both B2C and B2B newsletters. A B2C newsletter needs a lot of people to care a little. A B2B newsletter can work if a very small number of people care a lot. That distinction is critical to your email strategy.

My goal used to be to build a big company. Now my goal is to build a company that does big things. Those are very different ambitions. One requires more people. The other requires more leverage.

I don't think passive income is the goal. Leverage is. Passive is about avoiding work. Leverage is about getting more out of each hour.. One is about doing nothing. The other is about making what you do count.

I don't want AI to make me 30% faster at doing something I don’t like doing. I want AI to make it so I never have to do that task again. Efficiencies are nice. Elimination is better.