Freelance SEO Specialist. Sharing SEO tips for lead gen. Love rugby, hurling & Chelsea for my sins.
Ireland
Joined October 2014
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- Following1.3K
- Followers1.4K
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Arron Finn retweeted
👏 After a string of excellent performances, Gavin Bazunu is your @bolton_kia Player of the Month for September!
#bwfc
I only relistened to the Burger Theory of History on Multipolarity pod a couple of weeks ago. Now we've pt II today! @MultipolarPod
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Would you believe me if I told you I exported 90k search queries from GSC yesterday? No BigQuery or other tools involved!
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Arron Finn retweeted
🚨 @MSAdvertising has published a must-read guide about AEO/GEO with practical data to optimize retailers presence in AI search, AI assistants and AI browsers, going through:
1. How traditional SEO focused on clicks and now Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) determine visibility in LLM-powered ecosystems.
2. How products surface in conversational and generative ranking
3. How competition is shifting from discovery to influence (SEO to AEO/GEO)
4. A break down of how AEO and GEO apply when a user interacts with an AI assistant, browser or agent.
5. Actionable recommendations:
--- Data structure: Make your catalog machine-readable
--- Content enrichment: Design for intent and context
--- Trust signals: Establish authority and credibility
The most actionable guidance by an AI platform so far 🔥
Check it out: about.ads.microsoft.com/cont…
/HT @Kevin_Indig
Arron Finn retweeted
Link building isn’t going anywhere. AI heavily relies on web search. And web search heavily relies on links.
Well..
If you care about link research you're going to like the new "Page type" & "Page category" filters that we've just released at @Ahrefs.
There’s some pretty sophisticated tech behind them. We had to build a proprietary machine-learning model to generate these new data points (using a regular LLM simply wouldn’t be fast enough).
We’re currently resolving page types at 12M pages per hour (288M pages per day)!
Here are some examples of the page TYPES we identify:
- Checklist
- Comparison
- Definition
- How to
- Listicle
And some of the page CATEGORIES:
- Entertainment
- Automotive
- Beauty
- Books
- Business
Next step: we’re adding charts and aggregations based on this data to the Overview report.
Arron Finn retweeted
Opus 4.5 puts the world roughly back on track for the red line 😬
Every ~4 months, the length of coding tasks AI agents can perform (compared to human professionals) *doubles*
More context on this finding in @METR_Evals thread
xitter.gq/METR_Evals/status/2002…
Great example when brand messaging, content, and mentions sync together over a long period of time.
Why does Toyota dominate ChatGPT responses for car-related queries that contain "very reliable"?
Toyota has more than double the mentions of Honda, 8x more than Ford, 15x more than Tesla.
This isn't because they bought an AEO GEO Pro Max plan from an AI company.
1) in real life they make cars that are actually reliable.
2) they tell people they make reliable cars. On Toyota's website, there are 800+ pages that mention reliability. Through their comms & PR strategy, they reinforce the same messaging.
3) The internet agrees. Reddit, KBB, Consumer Reports. Edmunds, iSeeCars, etc, all have content that is referenced by ChatGPT. Within that content, Toyota is seen as a reliable car more often than other brands.
The result of this = Toyota winning in AI Search
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What are your SEO trends for 2026?
@seopowersuite suggests:
Fragmented search in 2026
EEAT is here to stay
Branded search is the ultimate power move
Deep content showing your understanding of the niche
& multiplatform optimisation
Would you agree?
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There's Tadhg Beirne and then everyone else. Irelands best player by a country mile! #LeivsMun
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Arron Finn retweeted
Traffic from ChatGPT grew in September. But traffic from Google grew even more.
As of September 2025:
- ChatGPT: 0.24% [+0.03%]
- Google: 41.35% [+0.22%]
Last month, some people predicted we’d see a big surge in ChatGPT usage (and referral traffic) as kids went back to school.
Well, it turns out Google’s surge was significantly larger.
So next time someone claims that ChatGPT is taking market share from Google — show them this.
...
This data comes from @Ahrefs, based on 60k+ connected websites using our free Web Analytics product.
A lot more interesting data here → chatgpt-vs-google(dot)com
(updated every month)
Arron Finn retweeted
Four AI agents just replaced my $250,000 marketing team.
I'm not talking about basic chatbots. I'm talking about AI systems that:
→ Write custom newsletters like Morning Brew
→ Generate viral social content (3.9M views on one post)
→ Steal competitor's best-performing ads and rebuild them
→ Create SEO content that ranks on page 1 of Google
All running 24/7 without sick days, vacation requests, or performance reviews.
The problem? Most businesses are still hiring expensive marketing teams when AI can now handle 90% of the workload for less than the cost of one employee.
I've been testing this for 6 months. The results are wild:
✅ Millions of impressions generated monthly
✅ Tens of thousands in revenue on autopilot
✅ Content creation at enterprise scale
✅ Zero manual research or writing
These four agents handle content research, creation, paid advertising creative, and SEO content - work that typically requires a 5-7 person marketing team.
The businesses adopting AI marketing agents like these will have an insurmountable advantage while everyone else is still hiring expensive teams and dealing with human limitations.
Want the exact n8n templates for all four agents?
1. Like & RT this post
2. Follow me for more AI automation breakdowns
3. Comment "AGENTS" below
I'll send you the complete system for free, plus access to my YouTube tutorials showing the step-by-step builds.
Arron Finn retweeted
A statement from our CEO on the US v Google remedies:
"We do not believe the remedies ordered by the court will force the changes necessary to adequately address Google’s illegal behavior. Google will still be allowed to continue to use its monopoly to hold back competitors, including in AI search. As a result, consumers will continue to suffer. We believe Congress should now step in to swiftly make Google do the thing it fears the most: compete on a level playing field." — Gabriel Weinberg
