Fractional CMO for web3 founders with complex products| Host @ooo_podcast| Founder @web3mktghack| @Bybit_Official VIP Hunter |@shefiorg 7
in web3
Joined June 2009
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While everyone is explaining the technicalities of @Tangem
I thought of showing how I'd explain the Tangem ring (aka the hardware wallet) through
* my crypto and
* non crypto personalities.
Now tell me, which one do you prefer?
🤝 Paid partnership
Scrolling through probably thousands of jobs on the internet, is extremely hard to find one that makes your heart stop.
and when that happens, is like starting to have a crush on "the new guy".
You can't stop thinking about it
You dream about it
You imagine having it
How do I get it out of my head???? and most importantly - how do I make it minee??
I got absolutely cooked for the below post and I was called
"racist"
"white supremacist"
and a bunch of other stuff.
(and remember, I am not a native English speaker either)
Meanwhile, it turns out I was right.
On job applications, I am seeing more and more questions like: What's your English Language Proficiency?
Does this mean I need to keep speaking my mind?
Guys, it's 2026
Stop hiring people who can't speak proper English to lead your main programs
Stop hiring people who can't speak proper English to build your community in English
Stop hiring people who can't speak proper English to recruit and build your team
Stop hiring people who can't speak proper English to lead (a team)/ your marketing
Stop hiring people who can't speak proper English to run your ambassador program with global ambassadors
Stop hiring people who can't speak proper English to be the face of your company
Stop hiring people who can't speak proper English to be your dev rel
and
Stop hiring rude people, especially in customer facing roles
I don't know who else needs to hear this, because after 5 years in Web3, I still need to say this and it makes me real sed.
Guys, let's get one thing straight:
Brand ambassadors ≠ affiliate programs
Brand ambassadors are people who promote your project, campaigns, new features, opportunities, etc.
Affiliate programs are all about gains. None of the affiliates I work with think they are brand ambassadors. All they care about is how much I pay them and how much is the referral fee.
Stop confusing the two or fire your marketing team if they don't know the difference!
My 2 cents
Small push never hurt nobody!
DM Diksha for more info!
I am begging you
don't sit on your startup idea.
it's November and you have two months to push it in 2026
if you wanna be accountable to a great community of founders and mentors, join the @soonami_io venturethon.
10 days of building.
7000 euros in cash prizes.
special focus on AI startups ( of course ) and Web3
mentorship from the best
partner perks
fully remote
applications are open. comment YES for the link and I will onboard you personally.
Honestly, all I can think of is that this is either a PR stunt or the worst marketer in history (for actually "delivering" those results)
Crypto Twitter KOLs are a fucking scam. And we have the numbers to prove why.
We hired 200+ KOLs with 10M+ combined followers. Every single one had a 400+ Sorsa score and 100+ Smart Followers. Most had 1,000+ Sorsa.
200+ KOLs posted twice each.
Our result? 280 NFTs sold at $5.
Now let’s talk about this circus.
Fake views. Fake likes. AI-generated replies that don’t even understand what the project does. The same fucking accounts liking and replying to each other in engagement groups, recycling engagement and pretending they’re influential.
You have 200K followers but can’t prove you have actual buyers. You’re scared of referral deals because deep down you know nobody will click your links, buy anything or convert.
YOU HAVE BOTTED FOLLOWERS, NOT INFLUENCE.
And the funniest part? You genuinely think you’re marketing professionals. You’re a bunch of engagement farmers playing influencer, selling fake numbers to projects and calling it a career.
Our team tested this firsthand. We were ready to pay for influence, but got fucking nothing.
And you wonder why CT is dying? Why projects are cutting deals? Why marketing teams are moving to TikTok and Instagram?
BECAUSE NOBODY WANTS TO PAY FOR YOUR BULLSHIT ANYMORE.
Honestly, go work at McDonald’s. At least you’ll serve people something useful instead of selling projects fake engagement and pretending to be important.
200+ KOLs. 10M+ followers. 280 NFTs sold.
That’s your fucking influence.
Ep #4
In today's episode of "Is this insane or am I crazy" I am leaving this JD.
Now you tell me who's who.
People like this who don't even know me, encourage me to keep going.
The pattern I've noticed, and what happened last week wasn't my first rodeo, is that when a small creator speaks their mind about a campaign or project, if it's slightly negative, it gets torn apart and big egos come to the surface.
When the internet bashes a project (see what's happening today with Kast), everyone agrees.
In my opinion, it's a bit of a double standard, and all constructive feedback should be taken into account.
When I complained about @RiversidedotFM, their team reached out and got on a call with me to get my feedback. Maybe this should be a lesson for everyone!
the comments on this video are what i’m talking about when I say the crypto space is a mafia like cabal
she has a right to her own opinion and she didn’t criticize or fud anyone - there is always space for improvement in campaigns like this and community feedback is a great way to improve on that.
so why is everyone tearing her apart in the comments for sharing her opinion?
i’m also a part of babesnet, I absolutely love the community and invited many girls to join there over the past few months, I’ve also met so so many amazing girls through there.
that said, I think it’s unfair to spotlight attack someone for simply sharing their thoughts on the campaign, and then drag her video through the group chat telling her she did something wrong.
if we are supposed to be girls for girls - then truly BE - girls for girls.
btw I don’t know Alex so i’m not defending her because of anything like that or whatever, I just don’t stand for injustice and don’t think it’s fair to gang up on someone like this.
I wanna make a video with top 10 content creators you know and if you nominate them, i wanna know why and what you like about them
Category 1: Female creators
Category 2: Male creators
Give me your best names
I know Halloween passed but if you had to dress like someone/something/ a brand in web3, what would you have dressed as?
Any other ideas you think it could work and would make any PR/ media agency stand out?
As my PR guide for podcast guests turned to be quite popular and now I am using it with every new guest I have on the podcast, I decided
to share 3 very creative ideas I'd like every media/ PR company do at conferences to stand out and book more clients.
Yes, you can steal them if you like them (or you can hire me to do it to run it for you)
PR: as always, any feedback matters
As my PR guide for podcast guests turned to be quite popular and now I am using it with every new guest I have on the podcast, I decided
to share 3 very creative ideas I'd like every media/ PR company do at conferences to stand out and book more clients.
Yes, you can steal them if you like them (or you can hire me to do it to run it for you)
PR: as always, any feedback matters
Can anyone explain to me how is it ok to give feedback, talk about campaigns, new launches etc in web2 and share your takes/ opinions on the situation
but
in web3 everyone takes it as an offence. Just wanna know WHY?
It’s Friday and I’m loving it live on @euronewsro.
I talked about what Binance’s hack means for the industry and our users
Probably (very) unpopular opinion
Something I've seen trending more and more are IRL trading competitons
Why I think they're as bad dev hacks:
* Very costly (location, food, etc)
* They don't encourage long term trading, the way hacks don't encourage long term building
* Same people come at the same competitions and always brag about how much money they've made
* Long term results of the usage of a platform/ launch of a platform is often non existent
Prove me I'm wrong, cause I'm becoming more and more convinced that this is how things are.
As people unboxing @jumperapp merch flooded my timeline lately, I decided to look into this campaign and see what's up with it.
In my opinion, it missed a very important element, so here's a quick breakdown and how I would have fixed it.
Would love to hear your thoughts as well!