
Fractional CMO for web3 founders with complex products| Host @ooo_podcast| Founder @web3mktghack| @Bybit_Official VIP Hunter |@shefiorg 7
in web3
Joined June 2009
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While everyone is explaining the technicalities of @Tangem
I thought of showing how I'd explain the Tangem ring (aka the hardware wallet) through
* my crypto and
* non crypto personalities.
Now tell me, which one do you prefer?
🤝 Paid partnership
Guys, it's 2026
Stop hiring people who can't speak proper English to lead your main programs
Stop hiring people who can't speak proper English to build your community in English
Stop hiring people who can't speak proper English to recruit and build your team
Stop hiring people who can't speak proper English to lead (a team)/ your marketing
Stop hiring people who can't speak proper English to run your ambassador program with global ambassadors
Stop hiring people who can't speak proper English to be the face of your company
Stop hiring people who can't speak proper English to be your dev rel
and
Stop hiring rude people, especially in customer facing roles
I don't know who else needs to hear this, because after 5 years in Web3, I still need to say this and it makes me real sed.
Unfortunately, I have to say this
The worst product and user experience I've used recently is @eToro
1. Every button is hidden
2. No flow to engage users after depositing
3. You have to look for the buttons to do certain actions, so horrible UX
4. They say 100 % of funds are withdrawable, but you can only withdraw 78 %
5. They also charge you for withdrawing your funds
Instead of seeing my portfolio grow, all I'm seeing is losing money with every button I click.
PS: why is Nas Daily giving lessons on their Crypto Academy and not the people who are really in crypto, us content creators, KOLs with big audiences, etc.
I'd argue that there's nothing in this world you should fear more than "event girlies"
Wanna know why?
We’re just 3 weeks away, and we’re running the first
Live Creator Arena
at @solana Breakpoint in London.
1. Place a bounty
2. Get content done
3. Award the best-performing piece of content
4. See what type of content has the best reach/engages the most
5. Double down from there with the report you’re getting
Who should sponsor this?
What I would NOT DO as a marketing manager
* I would not create general campaigns on Kaito
* I would not send merch to random people on the internet
* I would not pretend I do positioning when there's no brand positioning and the project is 100 % like all the other 28424124141
What I would do instead
* Create curated campaigns where the brief always mentions that you should explain "who the brand is and what it does"
* Create events that are not just "a private dinner", "a community event", but something that's related to the brand and people always want to attend
* Get brand ambassadors I'd properly pay instead of giving "credits" in exchange of a post
* Post a bounty at the next @web3mktghack or Creator Arena (at Breakpoint) to experiment with the best pieces of content and double down on that.
What else would you do?
Let’s make your project the 👇
“Did you see that?”
Of @solana Breakpoint
With Creator Arena, we build a live campaign around your project, with content your team can reuse and results you can measure.
Watch the video, and if you see your project in it, let’s chat.
I asked my friend to tell me what a few Solana companies are all about and she guessed they are brands selling SFP cream, a casting agency or a drugstore.
Now watch the video and tell me: did I spark your curiousity to come to Breakpoint?
cc-ing all brands mentioned in the video @solana @solflare @KASTxyz @Alchemy @raincards @altitude @WalletConnect






