FullSurge is a strategic consulting firm that helps clients achieve enduring, demand-driven growth through #brandstrategy and #marketingstrategy.
Evanston, Illinois
Joined April 2014
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Would customers and prospects agree your brands are as differentiated and special as you'd like to believe? What makes your #brand indispensable? Download 2 free chapters of @MitchDuckler's, The Indispensable Brand. ow.ly/JLZX30or8ww #differentiation #BrandStrategy
Failure to evolve #brandstrategy in the realm of activation leads to a lack of #differentiation in a crowded marketplace. This lack of distinction hinders #brand recognition and customer loyalty as consumers struggle to perceive meaningful differences between competing brands.
How 3 Of the World's Most Valuable B2B Brands Evolved Their Positioning
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How Businesses Are Embracing Metaverse Technologies To Create New Brand Narratives
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Did you know 81% of consumers *need* to be able to trust a brand to do what is right *before* they're willing to buy? 🧵
You can do this through customer service, value, quality, convenience, positive reviews, giving back, etc.
Do you agree?
Share some examples of brands with a powerful positioning you’ve identified in the comments below!
#BrandPositioning #Branding #Marketing
Meanwhile, a strong brand can withstand major shocks to the system and charge a premium price point.
It is much more resilient.
Customer loyalty can be hard to come by but crucial to the long-term success of your business.
So, what are some ways you can attract & retain fiercely loyal customers? 🧵
6) Show them you care
Asking for feedback and listening to suggestions helps show that you care about your customer's opinions and experiences.