Fullpath’s Auto Intelligence Index Q3 2026 shows that hybrids have emerged as the big winner of Q3 sales. ⁠ Driven by record gas prices, hybrid demand surged, taking a record 16.7% of new-vehicle shopper leads, selling in a median of just 20 days compared to 52 days for gas models. ⁠ It’s not always about carrying the newest tech, but identifying where value-focused demand actually converts when market conditions change. ⁠ Read more in the Fullpath Auto Intelligence Index >> hubs.la/Q04B_sLR0

👀

Shoppers are prioritizing value over loyalty. Data shows car shoppers are prioritizing deals and experience over brand or dealership loyalty. To win in this competitive market, dealerships must respond faster than ever with hyper-relevant messaging that proves their value. Fullpath’s integration with Urban Science brings daily sales and defection insights to Fullpath CDP users, providing real-time actionable defection intelligence to minimize lost leads as buyer priorities change.  Watch the full webinar to learn more about this integration >> hubs.la/Q04z-Kd50

Omni is your dealership’s ultimate wingman.  One Fullpath dealer had a customer sitting as an unengaged lead in their system. Instead of letting the lead go cold, they turned to Omni, Fullpath’s in-house AI Agent. Omni analyzed the shopper's specific interests and delivered a custom talk track, SMS, and email tailored directly to them. Putting the recommended next steps into action, the dealer credited Omni as the key factor in converting the shopper into a sale. Get to know your dealership’s wingman >> hubs.la/Q04BdZyH0

BMW and MINI dealers can now leverage Fullpath’s co-op eligible CDP and data activation solutions to automatically create OEM-compliant, hyper-personalized customer journeys designed to maximize ROI. Learn more about Fullpath’s partnership with BMW MINI >> hubs.la/Q04BH2lB0

Dealerships receive consent signals from a wide array of sources. Fullpath’s Consent Management Hub unifies these status signals into a single source of truth for every contact and channel, keeping customer preferences automatically synched and up to date.   Learn more about automated preference management >> hubs.la/Q04zfrCm0

Fullpath handles shopper engagement from the very first click. Our Lead Handling Agent automatically engages every single lead with personalized conversations and tailored recommendations. Powered by your dealership’s customer data, the agent delivers truly helpful, context-aware responses, knowing whether a shopper recently serviced their vehicle or which VDP they last viewed. Its ultimate goal is to secure showroom appointments, or if the lead isn’t ready, seamlessly hand off warm leads to your sales team based on your custom rules. Start training your newest team member: Fullpath’s Lead Handling Agent >> hubs.la/Q04zSVlc0

They told you they want a truck. But they’ve actually been looking at sedans. Customers are not trying to mislead you. They just answer the question in front of them, then go home and shop for what they actually want. That second part usually happens on your website, and it usually stays invisible to your sales team. Fullpath brings that website data into the light by inserting it directly onto the VinSolutions Customer Page. There you can easily see which vehicles the customer viewed on your website and which VDPs they came back to, giving you a clear picture of what they actually want. From there, dealers can personalize their discussions with the customer, gearing their interactions to what the customer is really looking for, increasing the likelihood of a won deal. Intent beats stated preference every time. A rep who can see that a customer viewed the same VIN four times this week is having a completely different conversation than a rep working from a lead form checkbox.  The website shows you what they are actually shopping for so your team can have the right conversation every time.

Managing compliance risk and protecting customer trust all in one place? That’s a yes from us. Built right into Fullpath’s CDP, the Consent Management Hub centralizes opt-ins in real time and automatically syncs customer preferences across all your tech stack vendors. Read the full blog to learn more about the Fullpath Consent Management Hub >> hubs.la/Q04zzntQ0

Join Mike Colacchio, Fullpath’s Chief Revenue Officer, at The Presidio Group Auto Technology Summit. Mike will be joining industry leaders for a panel discussion on AI and the transformative role it is playing in the automotive sector. ⁠ Wednesday, Oct 14 | 2:40 PM – 3:10 PM ⁠ See the full agenda here >> hubs.la/Q04zzkxf0

Omni has the answers, even before you ask the questions. Fullpath’s Omni AI Agent is always ready to answer your questions about customer data, inventory, or today’s schedule. At the same time, it works continuously in the background, preparing shopper summaries, recommending tailored next steps for every lead, and drafting ready-to-send SMS messages or sales talk tracks whenever you need them. Watch our Features Friday series to see Omni in action, or learn more here >> hubs.la/Q04zzlHG0

We are excited to announce that Fullpath’s AI-first CDP is now directly integrated into Cox Automotive’s VinSolutions CRM! No more wasting time on extra logins to access critical data like website activity, customer context, AI surfaced shopper insights, and more. Instead, dealership teams get full journey visibility and AI-powered insights injected directly into their usual workflow. Read the press release and learn more about the integration here >> hubs.la/Q04zB2Lz0

Poorly managed customer consent comes with massive stakes. Dealerships have faced millions in fines from the FTC  simply because opt-out requests slipped through the cracks. But consent management doesn't have to be complicated. Meet the Fullpath Consent Management Hub  >> hubs.la/Q04z5YZQ0

Streamlining customer communication practices.  When Kasey Shirey brought Fullpath’s Customer Data Platform on board, customer communication transformed overnight, making it easier for his team to connect, engage, and convert. Ready to see what Fullpath can do for your dealership? Book a personalized demo today >> hubs.la/Q04ynKs10

We’ve got the cheat sheet to get that inventory moving. Whether you want to clear out current-year models before they lose value, or accelerate sales towards the end of the month, Fullpath’s VINs-Acceleration Custom Campaigns makes it possible. Learn how VINs-Acceleration can transform your dealership sales strategy >> hubs.la/Q04ySx-90

Are you targeting the right people? Precision sells cars, not outdated lists and broad reach don't sell cars. Fullpath uses AI to analyze real-time shopping behavior, ensuring your ad dollars only target shoppers who are actively in the market and ready to buy.  Optimize your ad spend with Fullpath >> hubs.la/Q04ycylN0

Would anyone be crazy enough to give a new hire total control of their dealership on Day 1? Certainly not.  The same is true for AI.  AI should be treated like an employee who needs time to learn your dealership, understand your customers, and adapt to how you do business. No matter how impressive the results are, it still needs oversight and management. Ilana Shabtay, Fullpath’s VP Marketing, recently wrote an article in Dealer Marketing Magazine on dealership AI adoption, automation bias, and how to stay in control.  Check it out >> hubs.ly/Q04y1nqb0

What if 41% of your internet leads actually booked an appointment? Mtn. View Hyundai made it happen with Fullpath’s Lead Handling Agent. Our AI connects directly to your CRM data to start real-time, context-aware conversations the second a lead hits. Read the full case study >> hubs.la/Q04ycf5F0

Does your AI provider have your dealership’s best interest in mind? Fullpath’s Penina Rothner shares key signs to look for when choosing an AI partner to ensure your customer and dealership data stays secure. Learn more about Fullpath’s data security measures >> hubs.la/Q04ycdmz0

It's no secret that generic messages go nowhere fast. Yet most dealerships are still banking on three or four prewritten email and message templates. Asking a rep to open a customer profile, read through the history, remember the last conversation, and compose something original means serious time tied to a desk instead of spending it on everything else that needs attention on the floor. Consider what the alternative could look like. The context your rep needs is already assembled and summarized by your CDP. The message is already drafted and waiting in the customer’s profile in the CRM, written by an integrated AI that knows their history. Your rep reviews it, adjusts the tone if needed, and hits send.  Personalization at scale comes down to a tech stack that is dedicated to making it simple for your team to create exceptional customer journeys. Get that right and personal stops being the hard option and becomes the default.