Check out the latest MediaTalks podcast, with David Dworin, ChIef Product Officer at FreeWheel, joining Emmanuel Josserand to discuss the impact of AI on our industry. #FreeWheelEmp bit.ly/4zDNA4Y

.@FreeWheel Chief Product Officer @dworin explains how intelligent agents can help better match buyers and sellers, automate workflows, and move programmatic beyond static bidding toward dynamic strategies that adapt in real time. #FreeWheelEmp bit.ly/3UBcT94

If you've ever tried to reconcile reach across linear and streaming, you know why this matters. #FreeWheelEmp bit.ly/4yEOZHz

As demand grows for more flexible, transparent buying, Channel 4's integration with FreeWheel Buyer Cloud is a meaningful step forward, connecting premium broadcaster inventory with seamless, data-driven programmatic buying. #FreeWheelEmp bit.ly/4yLBupW

Fewer intermediaries does not just help buyers. @FreeWheel Buyer Cloud into Streaming Hub delivered a 20% higher net bid to publishers than the same inventory through another leading DSP. Efficiency compounds on both sides. #FreeWheelEmp bit.ly/4i143KS

New @FreeWheel research and the headline is simple: streaming outperformed social on both attention and recall. #FreeWheelEmp bit.ly/4Bpvtli

Insights from senior executives during our MediaTalks series offer a valuable snapshot of how Europe’s leading broadcasters are responding to change today and helping shape the future of premium video. #FreeWheelEmp bit.ly/4BlkSaM

300+ API endpoints. An MCP server. Natural-language access to campaign data through your own LLMs and agents. Transparency gets more useful when you can ask it questions. #FreeWheelEmp bit.ly/4i1Yyvh

Buyers want to buy audiences, not disconnected impressions. A bid request with no identity signal usually gets passed over. Signal enrichment closes that gap. #FreeWheelEmp bit.ly/4sjVAWn

Advertisers are investing more money in video than ever. But that spend is now tied to a nagging question: where is the ad actually running, and does it even matter? #FreeWheelEmp bit.ly/4dTFGfC