@Geoffdx

Founder of K’WA COFFEE (https://xitter.cf/t.co/UxWZNlpHaP) - lover of all things, creative + strategist at heart, curiosity didn’t kill the cat, it made it smarter. 🇫🇷🇺🇸

 Brooklyn, NY
geoffdx.com
Joined June 2010
  • Tweets63K
  • Following809
  • Followers14.3K
7KMedia
Gɘoff D. 🖤 retweeted
We are Social Media@WeRSMSep 18
KFC didn’t make a sneaker for Sneaker Day. It changed the laces. White shoes plus a black bow tie was enough to create “The Colonel Shoes.” #SneakerDay wersm.com/kfc-colonel-shoes-…

KFC Made A Sneaker Without Making A Sneaker

KFC turned the Colonel’s iconic bow tie into sneaker culture, using nothing more than white shoes, black laces and a brilliantly simple brand code.

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We are Social Media@WeRSMSep 3
K’WA is building a coffee brand on Instagram by rarely acting like a coffee brand: sneakers, streetwear, cars, cafés and creators are all part of the feed. #Instagram #BrandStrategy wersm.com/kwa-coffee-communi…

K’WA Is Building A Coffee Brand By Making Its Community The Story

K’WA has built a growing Instagram community around coffee, sneakers, streetwear, cars and culture. Its first curated coffee drop arrives this month.

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We are Social Media@WeRSMAug 26
IKEA and Xbox made a giant thumbstick you can sit on. Somehow, the YXSTABY gaming collection makes more sense than it should. #Xbox #IKEA wersm.com/ikea-xbox-yxstaby-…

IKEA x Xbox Launch The YXSTABY Gaming Collection

IKEA and Xbox have turned thumbsticks, D-pads and gaming rituals into a playful nine-piece furniture collection for the modern living room.

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We are Social Media@WeRSMAug 27
A camouflage shirt for the machine age: Simon Weckert’s design is loud to humans, but can confuse some AI cameras into missing the person wearing it. #AI #Surveillance wersm.com/simon-weckert-digi…

Simon Weckert’s Digital Camouflage Fools AI Cameras

Simon Weckert’s Digital Camouflage shirt uses an adversarial pattern to confuse AI person detectors and challenge automated surveillance.

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We are Social Media@WeRSMAug 25
Dunkin’ and Febreze made air fresheners that smell like Vanilla Latte, Cinnamon Roll and Strawberry Frosted Donut. Your living room can now run on Dunkin’. #Dunkin #BrandCollab wersm.com/dunkin-febreze-don…

Dunkin’ x Febreze Launch Donut-Scented Air Fresheners

Dunkin and Febreze have created sprays and plug-ins inspired by Vanilla Latte, Cinnamon Roll and Strawberry Frosted Donut.

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We are Social Media@WeRSMAug 24
Instagram’s caption advice is really about context. Visuals earn the pause; captions explain why the post matters — to people, recommendations and search. #Instagram #SocialMedia wersm.com/instagram-captions…

Why Instagram Captions Matter More Than Ever

Instagram says captions drive context, conversation and search. The strategic lesson is not to write more, but to make every word do more.

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We are Social Media@WeRSMAug 18
A rival beer, a deleted celebrity photo, and Heineken’s fictional “Anti-Paparazzi Pack.” Real-time marketing works better when the brand gets the joke. #Marketing #SocialMedia wersm.com/heineken-anti-papa…

Heineken Made A Beer Pack For Celebrities With The Wrong Sponsorship

Heineken hid its labels inside an Anti-Paparazzi Pack after Corona ambassador Bruna Marquezine appeared with the rival beer.

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We are Social Media@WeRSMAug 19
Liquid Death and Garage Beer found the most Liquid Death way possible to talk about AI data center water use: Jason Kelce, a charity anthem, and an official pee jar. #Advertising #AI wersm.com/liquid-death-garag…

Liquid Death Wants Your Pee To Cool AI Data Centers

Liquid Death and Garage Beer recruit Jason Kelce for an absurd campaign asking people to donate pee to help cool water-hungry AI data centers.

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We are Social Media@WeRSMAug 19
Purra turned four water bottles into an adjustable kettlebell for HYROX Bangkok. Hydration, but make it the workout. #ExperientialMarketing wersm.com/purra-water-bottle…

Purra Turns Water Bottles Into A Kettlebell

Purra transformed four water bottles into an adjustable kettlebell for HYROX Bangkok, making hydration part of the workout itself.

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We are Social Media@WeRSMAug 12
Meta’s smart glasses are selling fast. But courts, pubs, theatres and clubs are starting to say no. The issue is not eyewear , it’s what happens when a camera stops looking like a camera. #Meta #SmartGlasses wersm.com/meta-smart-glasses…

Meta Smart Glasses Are Winning And Losing The Room

Meta’s smart glasses are selling fast, but court and venue bans reveal a deeper problem: the category is winning users before earning permission from everyone else.

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We are Social Media@WeRSMAug 8
Busch Turns Hay Bales Into Billboards That Pay Farmers With “Baleboards” participating farmers are being paid the same rate Busch would normally spend on a traditional urban billboard. wersm.com/busch-turns-hay-ba…

Busch Turns Hay Bales Into Billboards That Pay Farmers

With “Baleboards” participating farmers are being paid the same rate Busch would normally spend on a traditional urban billboard.

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Brian Allen
@allenanalysis2 Nov 2025
🚨 New voter registration data out of New York: 🔵 Democrats +146,000 🔴 Republicans +13,000 That’s not a blue ripple, that’s a wave. (Data: Political Polls / NY BOE update)
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Gɘoff D. 🖤 retweeted
Gɘoff D. 🖤@Geoffdx20 Nov 2022
It only takes one flame to start a fire 🔥 – at Brooklyn, NY
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SeffSaid
@SeffSaid25 Mar 2024
A reminder
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We're hiring at @buffer! We currently have 3 open positions, all on our engineering team. A reminder that we are a fully remote and distributed company — you can apply no matter where you live in the world. Here are the roles and salary ranges:
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SeffSaid
@SeffSaid19 Dec 2023
This
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Gɘoff D. 🖤 retweeted
Mookie
@MookieBarbu3 Dec 2023
Après plusieurs mois d’attente, j’ai le plaisir de vous annoncer que le maillot du PSG, artistiquement conçu par @MatsDrawing et @BenjiDestouesse, signé par @KMbappe est actuellement aux enchères. Les fonds récoltés permettront d’offrir à des personnes en difficulté la chance d’assister à un match au Parc des Princes, grâce à notre partenariat avec l’association Le Grand Paris Solidaire. Voici le lien du site d’enchères : biddingsport.net/produit/kyl… Je compte sur vous pour partager et liker.
Ce maillot du PSG, peint par des artistes et signé par Kylian Mbappé, est actuellement mis aux enchères dans le but d’inviter des personnes en difficulté à assister à un match au Parc des Princes.

ALT Ce maillot du PSG, peint par des artistes et signé par Kylian Mbappé, est actuellement mis aux enchères dans le but d’inviter des personnes en difficulté à assister à un match au Parc des Princes.

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SeffSaid
@SeffSaid29 Nov 2023
A reminder
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Gɘoff D. 🖤 retweeted
Alex Hormozi
@AlexHormozi20 Sep 2023
When shit gets hard, stand tall. Give evidence to your future self that *even this* couldn’t stop you.
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Gɘoff D. 🖤 retweeted
We are Social Media@WeRSM15 May 2023
The 5th edition of "Your weekly dose of everything that's making noise on social 😎" is out now Check it out & subscribe 🙏🏼 💯 buff.ly/3BtwZoD
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