This week we launched a podcast championing publishers. The Publisher Perspective is now available on all podcast platforms.
If you missed it, you can listen here - lnkd.in/gYSriUX
We are releasing S1E2 on Tuesday, so look out for that as well.
I truly believe that publishers are dying because they integrate formats that cannabalise their purpose in a desperate and short-sighted attempt to increase yield.
"Attention" is media's currency and poor formats destroy attentio…lnkd.in/gtrE8ND lnkd.in/gv9HrCH
I wrote this post about social 'locusts' in April 2015.
The idea was that users who come from social media don't actually add much value. They consume and leave nothing behind (in terms of revenue).
A few things have changed si…lnkd.in/gVz_Bms lnkd.in/eqqwHEm
In Suggestv, we are building the biggest video distribution and discovery platform in the World. Tiny incremental steps to one day becoming an 'overnight success'.
Increasing Trust In Media
Video On Every Page
#video #media #advertising #ai
Brands don't be fooled - this means more spending against non-brand-safe content. Advertise with premium publishers that pay talented people to make content that tells a real story. Then attach your brand to the emotion of that sto…lnkd.in/gDtv-xf lnkd.in/gHwHpBW
Good luck to all the media businesses making the most of Black Friday / Thanksgiving ad spend over the next few days/weeks. For those that don't have enough video inventory to capitalise, please get in touch to get Suggestv setup before Christmas budgets…lnkd.in/gtct_kN
Video advertising is up 35 percent to $7 billion, with mobile video accounting for 60 percent of the total.
lnkd.in/guxWuZZ lnkd.in/gWFjfQg
The "Stories" format is hugely successful on Instagram.
Congratulations to the publishers adopting the new Suggestv format that is driving more views, impressions and better viewability. lnkd.in/gDCDakc
Vice + All4 is a really strong partnership. It's a tangible example of the convergence between Digital and TV. Could be the beginning of "VOD As A Platform".
Vice is a Digital Media company that produces 'different' content but th…lnkd.in/ec8sR6w lnkd.in/enfq5pB
Vice + All4 is a really strong partnership. It's a tangible example of the convergence between Digital and TV. Could be the beginning of "VOD As A Platform".
Vice is a Digital Media company that produces 'different' content but th…lnkd.in/epjBree lnkd.in/ekn5RNS
"JW Player and SpotX also have similar solutions as YouTube and Facebook Video, but both of their video players do not have a solution to link content automatically to relevant articles."
They said it... not me
Suggestv is trus…lnkd.in/eZzw3Ru lnkd.in/eWdZMxd