Global market research agency focused on values, culture and psychology. We help clients enter new markets, grow brands with purpose and increase market share.
Amsterdam
Joined June 2014
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Glocalities: Think global, act local retweeted
A decade of global trend research reveals: Young women globally are the most liberal cohort in history. Download the full @Glocalities_com survey report at glocalities.com/reports/tren…
Glocalities: Think global, act local retweeted
This trend study that we released with @anotherdeutsch from @Reuters today also reveals that young women globally are the most liberal cohort in human history.
A large global survey showed a surge in despair and disillusionment with established politics, particularly among young American men, the only US population group to turn more conservative over the past decade reut.rs/3Q1Aw57
In case you missed our webinar, here are the highlights:
Big Green Egg Europe recognized that its target audience extended beyond foodies. To delve deeper into how Glocalities assisted, feel free to revisit the webinar by clicking the link here:
youtube.com/watch?v=kgNGY1e_…
Knowing who to target and the ins and outs of your target audience from their lifestyle to values is key to building an impactful brand with purpose.
Brands with purpose do more than sell products; they sell change.
From Patagonia to Ben and Jerry's to Dove, they challenge the status quo, inspire consumers to be conscious about their choices, and show that businesses can be a force for good. Learn more about building a brand with a purpose here:
glocalities.com/news/how-bra…
Glocalities: Think global, act local retweeted
👥"More than half of the #European population said that they struggle to get by. With only a small group saying they live comfortably. And this feeling of ‘I’m struggling’ is profound among the #middleclasses." - @MartijnLampert on study on #MiddleClass Concerns.
#FocusFutre
Glocalities: Think global, act local retweeted
🇪🇺"When asked about Europe's future, people longed for more #cooperation, #safety, #solidarity, #freedom, #stability, and #justice - key principles of the EU."
"Even though #Euroscepticism is a real dynamic in Europe today, #European #ideals are still alive." - @MartijnLampert
Glocalities: Think global, act local retweeted
🗣️"Our study found that there was a clear overlap between #economic standing and positions related to certain #geopolitical challenges, like the #war in #Ukraine." - @MartijnLampert on study on #MiddleClass Concerns from #CentreRight perspective.
#FocusFuture
Glocalities: Think global, act local retweeted
You can watch the full discussion on #MiddleClass Concerns and #European Challenges from a #CentreRight perspective below:
👉youtube.com/watch?v=bt4jA4MG…
📖 Read the full study here:
👉martenscentre.eu/publication…
#FocusFuture
Glocalities: Think global, act local retweeted
🔎“The #study was extensive & diverse, considering the #values of people, their #economic circumstances, #geopolitical trends, & other elements.” - @MartijnLampert begins his breakdown of a study into #MiddleClass Concerns & #European Challenges from a #CentreRight perspective.
Glocalities: Think global, act local retweeted
🗣️"Our study found that there was a clear overlap between #economic standing and positions related to certain #geopolitical challenges, like the #war in #Ukraine." - @MartijnLampert on study on #MiddleClass Concerns from #CentreRight perspective.
#FocusFuture
Glocalities: Think global, act local retweeted
🚨Our event exploring our latest study on #MiddleClass Concerns and #European Challenges with @TomiHuhtanen, @pitres, Federico Ottavio Reho, @MartijnLampert & @rmbitetti is live!
Watch it now with the link below:
👉youtube.com/watch?v=bt4jA4MG…
#FocusFuture #ThinkingTogether
To grow your audiences long-term, it is paramount to start investing in your D&I #brand communication today, even if it is not set as a focus of your #marketing for the coming years.
If you want to learn about how we can help you reach out to us at [email protected]
Is your business ready to expand?
Sign up for our complimentary Webinar to learn about how Glocalities helped Big Green Egg Europe expand from the US to Europe through #valuesbased #insights
Join us on the 2nd of November at 4 PM (CET)
Sign up here: glocalities.com/news/scrambl…
Join us on November 2nd to learn about Big Green Egg Europe's exciting journey!
Register via: glocalities.com/news/scrambl…
#webinar #BrandManagement #MarketingStrategy
We are thrilled to have been a part of Van Gogh Museum’s journey to understanding their #targetaudience.
With the Glocalities insight platform, the Van Gogh Museum was better able to understand the preferences and unique characteristics of their target group.
Glocalities enabled Van Gogh Museum to:
1. Understand persuasion techniques and media consumption patterns.
2. Inspire exhibitions that resonate with the look upon life of target audiences.
3. Measure core KPIs such as brand preference and visit intention.
Learn more about our client case here: glocalities.com/cases/van-go… (or just get in touch with us, we would love to hear from you!) #marketresearch
How can governments motivate youth to vote?
Despite the importance of young voices, there have been notable disparities in youth voter turnout. Notably, in 2022, during the US midterm elections, youth voting turnout was significantly lower amongst young people of colour.
These strategies include the "scarcity" tactic, which taps into the sense of limited availability to create a sense of urgency, and the "that's not all" approach, where additional benefits or offers are presented after an initial proposition,making it more appealing and engaging.
These techniques have been shown to be particularly effective in capturing the attention and interest of Gen Z. Glocalities Insights Platform enables you to
communicate effectively and activate your target audiences. To learn more, visit: glocalities.com/w-o-g