Helping venues turn guest connections into growth through first-party data, guest engagement, and venue intelligence.
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Joined November 2014
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Weekend tip: try your own WiFi login on your phone.
If it takes more than a few seconds, guests are giving up.
Loyalty marketing has 3 parts: guest data, timing, relevant follow-up.
Miss one and the other two stop working.
"If that moment ends without any ongoing connection, the venue may lose the opportunity to continue the relationship."
New on the blog: How venues can use loyalty marketing to turn guest visits into repeat business 👇 hubs.la/Q04C1X-00
Klaviyo users: Marketing4WiFi now syncs guest profiles into Klaviyo after WiFi login.
Welcome, win-back and VIP flows from real visits. hubs.la/Q04C1XTH0
Repeat visits are one of the clearest signs of real customer value.
Track them like you track sales.
Most guest acquisition channels need the guest to take an extra step.
WiFi is the one they're already asking for.
Typical new guest records per month for a restaurant:
Loyalty/POS: 25–150
App: 10–100
Web forms: 10–50
Social lead ads: 5–30
Email sign-ups: 5–25
Guest WiFi: ~700
Where do most of your new guest contacts come from today?
Loyalty / POS
Website forms
Social lead ads
Guest WiFi
Your next restaurant email doesn’t need another discount.
Give guests a first look at a new dish or an invitation worth coming back for.
6 steps to better restaurant email marketing:
hubs.la/Q04DcQZB0
#RestaurantMarketing
If your guest list lives in 4 different tools, you don't have a guest list.
You have 4 partial ones.
Custom forms on your splash page can ask anything: birthday month, favorite location, how they heard about you.
One question at a time.
Your website gets visitors from anywhere.
Your WiFi gets visitors who are inside your venue right now.
Which list would you rather market to?