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What Google is really thinking. The dark side of PPC & AdWords. Parody for people who actually work in SEM!

Secret evil lair
Joined July 2013
Photo by Google bAdWords (@GooglebAdWords)Photo by Google bAdWords (@GooglebAdWords)Photo by Google bAdWords (@GooglebAdWords)Photo by Google bAdWords (@GooglebAdWords)Photo by Google bAdWords (@GooglebAdWords)Photo by Google bAdWords (@GooglebAdWords)Photo by Google bAdWords (@GooglebAdWords)Photo by Google bAdWords (@GooglebAdWords)Photo by Google bAdWords (@GooglebAdWords)Photo by Google bAdWords (@GooglebAdWords)
“Mom, can we get some insights?” Google: “No, we’ve got insights at home!” The insights at home: #ppcchat
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We know you’ve no idea how GA4 works. #ppcchat
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We call our automated bidding ‘AI’ now so we seem like we’re with the times.
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Start using broad or we’ll start killing puppies.
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Our experts working on new RSA ad customizer functionality took inspiration from Dante’s first circle of hell.
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‘Surfaces’ is one of the dumbest terminologies ever invented.
We have a whole department dedicated to randomly changing the names of Google’s tech. #GA4
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Google bAdWords retweeted
Replying to @GinnyMarvin
I would rather admit to murder, than have my search history be revealed
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We could make your Ads, GA and Floodlight transactions all add up. We just choose not to for teh lolz 😆 #ppcchat
40hrs of video a minute uploaded to YouTube might sound like a lot, but those search queries take up a lot of space, ok? #ppcchat
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The UK tried to tax Google?! We’ll just pass the cost straight onto advertisers. What are they going to do - use Bing?! #ppcchat
All your app campaign downloads come from the play store. It’s basically just brand bidding. #ppcchat
Has anyone got €5bn they fancy lending us? #ppcchat
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Its taken a week for AdWords to become ‘SAd’ and doubleclick to become ‘GiMP’. #ppcchat
Might need to change my twitter handle... #GooglebAds? #ppcchat
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the @casper sem team has no chill.
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After five months: finally found the dimensions tab! #ppcchat #newadwordsui
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You can insult compliance officers all you want - they have to get their response signed off five times.
We heard you we really excited about Google Attribution. So we decided to postpone it. #beingevil #ppcchat
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