alex guarnaschelli

.@GuyFieri's Christmas menu sounds like an absolute DREAM 😍👏🎄 (Plus more Q&A with Guy!) Get ready for an all-new season of #TournamentOfChampions: All-Star Christmas starting TONIGHT at 8|7c.

@guarnaschelli my 10 year old made your $10 meatballs for dinner 😋

@guarnaschelli my 10 year old made your $10 meatballs for dinner 😋

It was a long night. Birdie woke up every 90 minutes or so barking. Had to figure out which bark meant she was thirsty etc. She was also a bit scared in new surroundings I think. Her power is still very limited. (1/2)

Leon looks completely at home in the spotlight—and that close-up is excellent. Does he usually volunteer for photo duty, or did he just happen to be the perfect model?

💕 The newlyweds are spending the day on the Upper East Side, and we’re so excited they’re kicking it off with us! 🥂✨

Help me out: I need a highly specific, aggressively masculine name for a tiny Chihuahua puppy. Nothing cute. I'm desperate.

They don’t steal, they survive. Every morning, the butcher leaves a box of bones outside his shop. Not for profit, not for attention, but for the ones with no home, no bowl, no guarantee of a next meal. One by one, they come. Each takes just a piece, carefully, almost politely, like they understand it’s a gift. It’s not much, but to them, it’s everything. And to the man who leaves it there, it’s a quiet act of kindness the world could use a little more of.

@guarnaschelli I have a question on the stone in the necklace that you wear most of the time it is on a thick silver Chan and looks like kind of shell for it is beautiful

"What do I get?" The most useful marketing advice I heard at TikTok's Agency Leadership Summit came from a chef. Alex @Guarnaschelli, in the fireside chat, talking about how she named her first cookbook. Her dad gave her one rule. Before you pick a title, answer the reader's only real question: what do I get? The options floating around were things like "Cook With Me," or just her name on the cover. She went with "Old-School Comfort Food," because that is what you actually get when you open it. I have thought about that three times since I left. It is the same mistake I see in ad accounts every week. Brands write headlines about themselves. Their name, their heritage, their clever tagline. The one thing the customer is actually asking, what do I get, never makes it onto the page. The ads that work usually just say, in plain words, what the person gets for the click. The ones that struggle are busy admiring themselves. She figured that out for a cookbook over a decade ago. A lot of landing pages still have not.