Lukas ⒽⒸ (@Haen) header
Lukas ⒽⒸ (@Haen) profile picture

Lead Art Director @papercrowns @craftedbycrowns _ Creative Entrepreneur → Ambitious in all aspects of life.

Ghent, Belgium
Joined May 2013
Photo by Lukas ⒽⒸ (@Haen)Photo by Lukas ⒽⒸ (@Haen)Photo by Lukas ⒽⒸ (@Haen)Photo by Lukas ⒽⒸ (@Haen)Photo by Lukas ⒽⒸ (@Haen)Photo by Lukas ⒽⒸ (@Haen)Photo by Lukas ⒽⒸ (@Haen)Photo by Lukas ⒽⒸ (@Haen)Photo by Lukas ⒽⒸ (@Haen)Photo by Lukas ⒽⒸ (@Haen)
Lukas ⒽⒸ retweeted
For three consecutive years, Paper Crowns claimed space on the Inc. 5000 America's fastest growing companies. We’ve always believed our endemic roots were a competitive advantage, not something we needed to outgrow. They shape how we create, how we move, and how we compete alongside some of the biggest names in the agency world. This recognition belongs to our team, our partners, and the community those who continue to believe in hard work & passion. Reimagine Everything™
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Lukas ⒽⒸ retweeted
Client: @shinylabs A closer look at how we built a world around the thrill of the pull, turning anticipation, rarity and reward into a visual system designed to make every reveal feel like a moment. Explore the full project: behance.net/gallery/25319375…
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Lukas ⒽⒸ retweeted
Client: @LogitechG A deep-dive into the spectacular feat of engineering behind the revolutionary HITS technology of PRO X2 SUPERSTRIKE. Alongside the wider launch campaign, Paper Crowns interviewed key Logitech G staff that contributed to the product development and success behind the scenes to dive deeper into the story.
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Lukas ⒽⒸ retweeted
Client: @LogitechG Logitech G entrusted Paper Crowns with the global launch of the groundbreaking PRO X2 Superstrike. To lead the campaign, we crafted this film, centered around the PRO's precision, esports pressure, and the milliseconds that define victory.
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Lukas ⒽⒸ retweeted
Around 2 months ago today, we launched our brand evolution & accompanying new website. Last week, it was crowned by the 18th edition of the Web Excellence Awards in the 'Interactive Design', 'Aesthetic Design' & 'Portfolio Design' categories. Go and check it out for yourself! -> PAPERCROWNS.COM
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Lukas ⒽⒸ retweeted
It's award SZN! Another massive W for the @papercrowns x @LogitechG partnership. Thank you to the @tellyawards for the recognition in bringing home 3 silver trophies this year for the PRO X2 Superstrike launch. Appreciate all the community love and proud to rep the roots!
We are honored to announce that our @LogitechG PRO X2 Superstrike product launch campaign has been awarded 3 silver Tellys at the 47th Annual Telly Awards! Explore the work: papercrowns.com/project/pro-…
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Lukas ⒽⒸ retweeted
We are honored to announce that our @LogitechG PRO X2 Superstrike product launch campaign has been awarded 3 silver Tellys at the 47th Annual Telly Awards! Explore the work: papercrowns.com/project/pro-…
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👑 Coming soon @papercrowns
Introducing Coyl Gaming Desk Dial it up with our first-ever desk; featuring a precision rotary dial, full-length cable tray, and modular perforated shroud for accessories. Build the stage for your biggest moments with elevated performance and effortless control.
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Lukas ⒽⒸ retweeted
The full evolution, from foundation to final form. Long held within our walls, shaped through craft and conviction, now revealed as a complete and living world. Enter the Castle ➞ behance.net/gallery/24178875…
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Lukas ⒽⒸ retweeted
This is the evolution of Paper Crowns™ Modern in craft. Medieval in discipline. Underground in vibe. Reimagine Everything™ papercrowns.com
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Paper Crowns™ is built on a simple truth: you don’t need royalty or riches to wear a crown. So 7 years ago, we built our own & raised it in the Humble Castle. All that time we have let our work speak for itself. Today, it is finally time to tell our story.
This is the evolution of Paper Crowns™ Modern in craft. Medieval in discipline. Underground in vibe. Reimagine Everything™ papercrowns.com
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Lukas ⒽⒸ retweeted
Tomorrow we open the doors to our next chapter. What began as an idea we created and kept to ourselves is now the foundation we stand upon. Shaped through every detail, every etch, every decision. Paper Crowns™ -- 3.31.26
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Lukas ⒽⒸ retweeted
The evolution of the Crown. Modern. Medieval. Underground. 3.31.26
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Lukas ⒽⒸ retweeted
Reimagine Everything™ Chapter II.
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Lukas ⒽⒸ retweeted
The next couple of weeks are going to be special for @papercrowns . We have been working on a lot of things behind the scenes and this post is the start of everything rolling out.
Same name. Different weight.
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Lukas ⒽⒸ retweeted
Dedicated to our craft. Honored by great collaboration. Humbled by recognition. As @LandoNorris and the McLaren team take home both F1 Championships this weekend, we are proud to announce our "Welcome to the Grid" campaign for the Logitech G x McLaren Racing Collection was awarded 3x Platinum VEGA Awards in Gaming, Sports and Brand Collaboration categories. As always, it is an honor to turn our partners' trust and vision into award-winning work. Congrats to the team.
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Client: @LogitechG To showcase the true response of the worlds' best Pros getting their hands on the brand's upcoming gaming mouse – Logitech G gave Paper Crowns access to closed user testing footage... but their reactions did all the talking, racking up over a million views on X.
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Lukas ⒽⒸ retweeted
September has been crowned. 👑 As we enter the last quarter of 2025, we’re grateful for the vision and trust of our partners and the energy of our community. Reimagine Everything™
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Client: @LogitechG x McLaren F1© Logitech G and McLaren Racing joined forces to bring the thrill of racing into your home. Paper Crowns proudly collaborated closely with both brands to deliver 360° campaign creative, lead by a hero film starring Oscar Piastri and Lando Norris at McLaren HQ. Full case study coming soon. 🧡
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Last week, our team had the honor of joining @LogitechG at their yearly Logitech G PLAY event — a celebration of incredible breakthroughs the G brand brings to gaming. Months of close collaboration between Paper Crowns and Logitech G came to life with the global debut of 7 new products across PRO, Racing, and 3 Series ranges. We’re humbled to finally share what our teams have been building together. Huge thanks to Logitech G for the trust and partnership — stay tuned, there’s much more to come.
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