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Marketers need to have a firm grip on the forever-evolving expectations of consumers. As planning for 2023 kicks into gear, @Forbes shares how marketers are innovating to keep up with these changing expectations. Read more: lnkd.in/gFxaHWRm

Ray George shares tips on how ingredient branding can be used to differentiate brands, even in highly competitive categories.  Learn three keys to success here: hawkpartners.com/branding/fu…

Join us as we gather in NYC with Miya Gray,  Alonzo Page, and Nicole Portwood to discuss how brands can weave authenticity into their brand strategy to counter uncertainty. Register Here: hawkpartners.com/events/new-…

Nancy Neufer, Robert Duboff, and Lori Holmes share how neuroscience's growing discoveries about human information processing is at odds with the jury system structure. Read More: lnkd.in/eyEt2ngh

HawkPartners' approach to message testing, including our innovative digital message testing tool, can help to optimize your brand communication strategy.  bit.ly/3LdrYmO

Brands need to connect with their customers in a clear, compelling, and consistent manner. We help brands match and identify the right channels, messages, and products/service offerings to the right consumers.   Learn More: hawkpartners.com/services/go…

Abigail Ahearn shares her thoughts on the role of emotion in B2B marketing interactions and the types of challenges B2B marketers face. If you want to learn more, watch our recent webinar: lnkd.in/e8H6yg_C

Please join us in welcoming Jason Anderson! Jason brings a passion for helping clients with their various market research and strategic needs. Welcome, Jason! lnkd.in/empzrcXS

Explore what it's like to work at HawkPartners with our team of consultants! Learn more about our work and culture.  hawkpartners.com/about/caree…

Congratulations Kathy on your 15-year milestone! Thank you for your dedication and contributions to the team over the years. #workmilestone

Scott Wilkerson provides marketers with guidance on how to deliver a personalized experience without triggering consumer concerns about privacy. Read More:rb.gy/tiwghq

Scott Wilkerson and Matt Bernstein have identified five ways to keep your brand health tracker fresh, so your brand team stays engaged and your brand continues to thrive. Read more: hawkpartners.com/marketing-s…

Join HawkPartners’ upcoming conversation, hosted by the @the_ARF, as we dispel the myth that B2B decision-making is purely a rational and objective process in professional engagement. Register Here: lnkd.in/geEApJDj

Do your Brand’s actions align with their words? Jesse Epstein shares how brands can excel by embodying 6 key pillars that make them truly authentic.  Read more to learn what these pillars are and how they can be used to evaluate your brand’s authenticity: hawkpartners.com/brand-authe…

Please join us in welcoming Brittany Gasper to the HawkPartners team! Brittany has nearly a decade of experience assisting clients in qualitative market research to develop actionable marketing strategies. Welcome, Brittany! hawkpartners.com/team-member…

Brands can play a key role in the strategic planning process, but who's at the table when making these decisions? @Forbes shares the implications of  CMO involvement in developing corporate strategies.  Read More: rb.gy/blzou1

Consumers demand more of the brands they support than ever before. Jesse Epstein shares examples of brands that embody the 6 factors that make brands truly authentic and create lasting connections with consumers.  Learn more about what those factors are: hawkpartners.com/brand-authe…

Please join us in welcoming Mbiye Kasonga! Mbiye brings experience in a wide array of methodologies to empower clients across industries, including Financial Services, CPG, Publishing, Live Event Ticketing, and Healthcare. Welcome, Mbiye! rb.gy/3mgswl

The day that’s set aside to honor and remember those who have given their lives for our nation. With love, gratitude, and pride, we celebrate and thank all who sacrificed so that we could live free.