JW • Wife • Comms & PR Pro • Traveler • Foodie • Cat Mom • Dog Mom • Plant Mom • Lover of the arts
Louisville, KY
Joined November 2011
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Hillary C. Wright-Kaufman retweeted
🗓️ONE WEEK AWAY! 🎉Join us March 6-7, 2025 in Bowling Green for the “Unmasking Your School PR Potential” KYSPRA Spring Conference! See you next week! 👋👋👋
📋REGISTRATION: docs.google.com/forms/d/e/1F…
🏩HOTEL: marriott.com/event-reservati…
#KYSPRA
Hillary C. Wright-Kaufman retweeted
PR is like chess.
If you want to win, you need to be thinking at least three steps ahead of breaking news to land pitches.
Hillary C. Wright-Kaufman retweeted
I always feel bad when I hear other school districts are not allowed to take risks...
Here is our manifesto in GISD Communications & Marketing #NSPRA2024
Hillary C. Wright-Kaufman retweeted
Loving what Chesapeake Schools has to share, so helpful no matter how long you've been in #schoolpr. Check their Google doc w/ templates & samples for their overall communications systems. Will be using in my large district! #NSPRA2024 @good_elo @raharri2 drive.google.com/file/d/1sg1…
Hillary C. Wright-Kaufman retweeted
🗓️ NSPRA members, save the date for the next #k12PRchat on Tues., June 25.
💻 Register to join your #schoolPR colleagues on Zoom for a preview of #NSPRA2024. Let us know what you're looking forward to, sessions you're planning to attend and more! bit.ly/4cpS6Ze
ALT #k12PRchat. Tues., June 25. #NSPRA2024 Preview
Hillary C. Wright-Kaufman retweeted
Please don’t forget that just because you think of someone as always being strong, that doesn’t mean they couldn’t use a check in and some support. 🫶🏽
Hillary C. Wright-Kaufman retweeted
If you stop learning, you stop leading.
The more intentional you are about your leadership growth, the greater your potential for becoming the leader you’re capable of being. To be effective, leaders must always be learners!
Hillary C. Wright-Kaufman retweeted
For all that is holy in PR, don’t spray and pray. You’re giving PR pros a bad rep & journalists a headache.
Instead, show you took the time to personalize your email:
1. Explain why you’re reaching out
2. Show why the story is a good fit
3. Provide multiple sources (if possible)
Hillary C. Wright-Kaufman retweeted
Each day of school, we get to make a deposit into the memory banks of children.
Relationships matter.
Positive moments matter.
Schools exist for KIDS. Love them hard!
#multiplyexcellence
Hillary C. Wright-Kaufman retweeted
If you want things to change, work to change them. Don’t wait on others to do it, don’t say it’s somebody else’s job, don’t make excuses.
Show up, where you are, on purpose.
Be the change.
Hillary C. Wright-Kaufman retweeted
The psychology of PR extends to crisis management. During a crisis, people seek trust, stability, and empathy.
Addressing these psychological needs in your response can turn a crisis into an opportunity for brand strengthening.
Hillary C. Wright-Kaufman retweeted
Timing is key in PR.
Plan ahead and strategically align your campaigns with seasonal opportunities to ensure you’re part of the conversation when interest is peaking.
Hillary C. Wright-Kaufman retweeted
PR is as much about understanding human psychology as it is about communication.
Knowing how and why people think and behave the way they do can be the difference between a good campaign and a great one.
Hillary C. Wright-Kaufman retweeted
To stand out in your industry, be more than a figurehead - be an authentic storyteller.
Share your experiences and challenges, and your audience will listen.
Real recognition comes from real stories.
Hillary C. Wright-Kaufman retweeted
Continuous learning is your burnout antidote.
Attend workshops, webinars, and industry conferences not just for networking, but to ignite new ideas.
Staying informed is staying inspired, and inspiration is the fuel of our industry.
Hillary C. Wright-Kaufman retweeted
Mental agility keeps you ahead in PR. Cross-train your brain with challenges outside your comfort zone.
Whether it's a new language or a creative writing course, diversifying your skills can refresh your perspective and prevent professional stagnation.
Hillary C. Wright-Kaufman retweeted
Don't forget to join us here on X/Twitter TONIGHT, Tues., Oct. 24, at 9 p.m. ET, for a special #TechSlam #k12PRchat with co-host @beccalatham3!
We'll chat all things #schoolPR technology and tools.
Learn more: bit.ly/46FpUzn
Link to questions: bit.ly/3tFQYjf
ALT Laptop showing the #k12PRchat logo and time and date of the chat (Tues., Oct. 24, 9 p.m. ET), as well as mobile devices showing a variety of technology.
Hillary C. Wright-Kaufman retweeted
#SchoolPR pros, join us for the next #k12PRchat on Tues., Sept. 26, at 9 p.m. ET, to discuss NSPRA's new Profile of a School Communicator report with @NSPRA_ED and @EdPRMack.
Learn more: bit.ly/44Yvtak
Link to questions: bit.ly/455xL7I
ALT Laptop showing the #k12PRchat logo and time and date of the chat (Tues., Sept. 26, 9 p.m. ET), as well as two mobile devices displaying school communicators.