Helping Web3 projects grow through marketing, GTM strategy & strategic partnerships • Exploring AI-powered growth systems • 15+ projects & clients served.
Remote
Joined April 2026
- Tweets6.3K
- Following260
- Followers980
- Likes7.4K
Pinned Tweet
I just rebranded.
Over the past months, I’ve been researching and analysing the Web3 ecosystem and its market. It dawned on me that Web3 doesn’t need more marketing. It needs better go-to-market strategies, smarter distribution, and partnerships that actually create value.
This can be done by anyone, but as the digital space evolves, it’s best to adapt and grow with its pace. It’s no news that AI is taking over, and incorporating it into workflows makes results more efficient and faster. That’s why I’ve decided to include AI-powered workflows into marketing.
That’s the focus now.
I’m CAPACITY — building at the intersection of:
→ Web3 growth marketing
→ Go-to-market strategy
→ Strategic partnerships
→ AI-powered growth systems
I’ll be sharing practical playbooks, breakdowns, experiments, and systems around how AI can help Web3 teams research markets, find better partners, and execute growth more efficiently.
And no, this is not the regular AI hype or vanity metrics. Just practical ways to help Web3 projects reach the right people and grow → and how you can use them too.
Stay with me.
Capacity | Web 3 Marketing retweeted
Modern marketing playbook that every VC backed company should follow
- content team that understands the culture, needs someone terminally online for X
X requires knowing what’s working NOW and being on top of it
- pyramid structure paid ad campaigns. Small group of big creators at top, more mid tier size, then tons of UGC at the bottom
All running as organic and paid behind what’s working. For ugc teams they are incentivized strongly by this.
Statics and in house creative for down funnel conversion and retargeting
- Head of growth that understands full funnel marketing, can write copy, work on LPs, and email/sms. This person should be technical as well and do most of their work in Claude code or codex
- small events budget. Performance marketing works much better when decent brand awareness
- AEO/SEO should exist but can be managed by any decent super IC/head of growth today. Or works to use contractor
- EGC. All employees should be posting some sort of content. This is for awareness and potentially more ad creative. Incentivize the team with bonus to post.
- full funnel congruency for campaigns as well as testing of different offers regularly
Have been using Surface AI and loving it
All team members have their own todo list that connects back to a team notion board that has a weekly check in
Everyone says their goals for week and any blockers they need removed. This creates accountability on the calls. Follow through increases
All calls recorded with wispr then transcripts sent to agent after to update notion boards/todo lists
The final piece of this? Fantastic product.
The best marketing in the world fails without great product.
Put all this together and it’s impossible to lose
Capacity | Web 3 Marketing retweeted
A great product isn't enough.
If people don't know it exists, they can't use it.
Build something valuable, then invest in making sure the world sees it.
Just saw an Ai generated billboard in hr heart of the city.
Who's giving this guys marketing advice?
Disgusting 🤯
Capacity | Web 3 Marketing retweeted
It's #ShamelessSelfpromoSaturday so to that effect, I'll be giving a little insight into what I do and have to offer.
My name is Ezekiel Archibong, I am an accredited CAC agent, who has successfully registered several Businesses, brands and organisation within Nigeria.
If you are a startup looking to get the legal side of your brand right, then I am your guy.
I'm also an AI developer, I build with AI and I help brands navigate AI policy amongst other things.
Good morning, X
It’s #ShamelessSelfPromoSaturday
I’m Chioma Amadi.
I train and position remote workers for global opportunities.
If you follow my posts, you’ll learn exactly what it takes to secure high-paying remote roles, right from positioning to execution.
Now I’d love to know you.
Who are you, and what do you do?
Your next client, employer, or collaborator might be lurking 👀
Capacity | Web 3 Marketing retweeted
I don't know who needs to hear this, the best marketing strategy is your product.
Capacity | Web 3 Marketing retweeted
If you understand Web3 culture and know how to turn attention into growth, this is for you.
We're looking for growth talent across:
- Influencer partnerships
- Performance marketing
- X growth
- Developer relations (DevRel)
If you've got the skills, the ideas, and the execution to back them up, comment the role and send me a DM on why you'd be a great fit.
If you understand Web3 culture and know how to turn attention into growth, this is for you.
We're looking for growth talent across:
- Influencer partnerships
- Performance marketing
- X growth
- Developer relations (DevRel)
If you've got the skills, the ideas, and the execution to back them up, comment the role and send me a DM on why you'd be a great fit.
Capacity | Web 3 Marketing retweeted
Saturday morning are for burning calories.
Who can you recognize here?
Capacity | Web 3 Marketing retweeted
I believe most people have been entering the stablecoin payment market with the wrong approach. I'll talk more about this in the near future.
I'm totally on love with what we're doing with Linqswitch.
Capacity | Web 3 Marketing retweeted
atp, i think almost 50% of us gave up on web3 this year.
crazy year, ngl.
if you’re still here, you’re either delusional or you’ve figured out how to make this space work for you regardless of the szn.
A great product isn't enough.
If people don't know it exists, they can't use it.
Build something valuable, then invest in making sure the world sees it.
Capacity | Web 3 Marketing retweeted
Take a decision;
Lock in for 6 months and you can build a personal brand on 𝕏 to change your life.
Capacity | Web 3 Marketing retweeted
I’ve seen how easily trust can become a problem when money or valuable assets are involved.
A missing document, unclear ownership, or disputed record can turn something you own into a serious headache.
What if blockchain could help?
🧵📽️
Capacity | Web 3 Marketing retweeted
Like I will always say, don't think of building anything yet if you're broke.
You'll end up sharing your idea to the world and the rich guy will rebrand it and turn it to a unicorn. 😂
Capacity | Web 3 Marketing retweeted
I used to think building the app was the easiest part until I had to market it.
The process of talking about DepMi has been fun, I want to do more.
It's 8 months of convincing myself to start. I'm glad I did.
Now let's talk about DepMi the #1 marketplace for buying and selling
