
principal/creative director of #brandingagency @substance151, speaker, EcoCEO, major foodie. tweet about #brand, #design, #digitalmarketing, #SMPS
Baltimore, MD
Joined May 2009
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And just like that, @substance151 turns 20! A huge thank you to our team, partners, clients, friends and collaborators for fueling our passion for the last two decades.
#BrandingAgency #DesignAgency #DigitalAgency #MarketingAgency #AECmarketing #AgencyLife
So proud of the @TreanorDesign and @substance151 teams for the transformative work we've done (and shiny awards never hurt!).
treanor.design/treanors-new-…
Congratulations to the @TreanorDesign and @substance151 teams for this recognition!
Our #WebRedesign project for an #AEC firm @TreanorDesign won @w3awards (gold) for creative excellence. Recognizing the website's audience-centric approach to information architecture and UX, modernized design and improved content presentation.
#AECmarketing #w3awards
So proud of both teams!
Our #WebRedesign project for an #AEC client Fuss and O'Neill was recognized by @marcom_awards (gold).
#AECmarketing #AgencyLife #WebDesign #Digital
Is your firm considering a #rebrand? Register bit.ly/3YKFLvc for this @SMPSHQ #AmplifyAEC session to get a #rebranding roadmap. I'll help you better understand the process and give you the tools to navigate it with confidence.
#SMPS #rebrand #AECmarketing
Last call for a real-time webinar (you can still register and watch the entire 3-part series on demand)! Go from “creating content” to creating content for business results.
Register on the @SMPSHQ website bit.ly/3SLUwdw.
#AECmarketing #ContentMarketing #SMPS
Day two of this 3-part @SMPSHQ program! Who is excited? If you missed the first program, or the dates don't work for you, register anyway and watch all 3 sessions on demand: bit.ly/3SLUwdw
#AECmarketing #SMPS
Today is the day! Looking to power up your content marketing program? Register for my @SMPSHQ webinar series “Achieving Return on Content: A New #AEC Blueprint.” Can't make it? Register and watch on demand: bit.ly/3SLUwdw.
#AECmarketing #SMPS
Is your firm ready to go from “creating content” to creating content for business results? Join my upcoming @SMPSHQ Webinar series “Achieving Return on Content: A New #AEC Blueprint.”
Register on the #SMPS website bit.ly/3SLUwdw. #AECmarketing
Ida Cheinman retweeted
With so many #AEC firms undertaking complex rebranding projects (often for the first time), you need a roadmap!
Join @IdaCheinman as she takes you through the rebranding process to ensure your next #rebrand is a success.
Register now: bit.ly/3YKFLvc. #SMPS @SMPSHQ
Ida Cheinman retweeted
From the top questions to ask during #rebrand planning to avoiding the biggest rollout mistakes, @IdaCheinman covers everything you need to know as a marketing leader to strategically guide your firm’s #rebranding project: bit.ly/smpsmarketerbrandlead….
#SMPS #AECmarketing #AEC
Join me and @SMPSNorthTexas to get practical tips and strategic insight for creating flexible and effective marketing plans that today’s fast-changing and highly competitive business environment demands. Register bit.ly/3XGM6Ht.
#AECmarketing #SMPSmarketer #SMPS
Rebranding provides a unique opportunity to increase marketing's influence and impact as a strategic business function within #ProfessionalServices / #AEC firms. Learn how: bit.ly/smpsmarketerbrandlead….
#SMPSmarketer #AECmarketing #CMO #rebrand @SMPShq
New toolkit for marketing leaders – a comprehensive roadmap to the #rebranding process and a deep dive into the five most critical steps. Make sure you hit these 5 critical markers! bit.ly/rebrandingroadmap #AECmarketing #CMO #SMPS #AEC
This is going to be a great conversation! Join me!
Get ready to start your 2025 #MarketingPlanning right! Join @IdaCheinman and @SMPSNorthTexas for this timely webinar and get tips, tools and practical insights just in time to put them to good use. Register bit.ly/3XGM6Ht.
#AECmarketing #SMPSmarketer #AgileMarketing
Ida Cheinman retweeted
Want to be known as a strategic marketing leader? From the top questions to ask to the biggest mistakes to avoid, @IdaCheinman’s article covers everything you need to know to lead your #AEC firm through a rebrand bit.ly/smpsmarketerbrandlead….
#SMPSMarketer #AECmarketing #CMO @SMPShq
Learn how to show up as a strategic marketing leader during a #rebrand in my latest @SMPShq #SMPSmarketer article: bit.ly/marketerbrandleader.
#AECmarketing #CMO #rebrand #SMPS #AEC
Ida Cheinman retweeted
Looking to stand out as an #AEC marketer? A #rebrand offers a unique opportunity to do just that – but only if you approach it with a strategic mindset. Learn more: bit.ly/marketerbrandleader @IdaCheinman @SMPShq #SMPSMarketer #AECmarketing #CMO
Can't wait to share this strategic but practical approach to #MarketingPlanning with #SMPS marketers!
#AECmarketing #AEC #SMPSntx
Feeling overwhelmed about creating a marketing plan? Let’s turn that fear into excitement! Join SMPS North Texas on August 8, 9:00AM to 10:30AM (online), for Marketing Planning 2025: Flexibility Meets Results. Click to register: lnkd.in/gw58wUjW
#smpsntx #marketingplan
Ida Cheinman retweeted
The ChatGPT desktop app for macOS is now available for all users.
Get faster access to ChatGPT to chat about email, screenshots, and anything on your screen with the Option + Space shortcut: openai.com/chatgpt/mac/
.@Substance151 is known for its forward-thinking yet strategic and practical approach. In my article for #SMPS Central FL, I identify top marketing trends, spotlight select digital strategies & share practical tips for #AEC marketers. bit.ly/4c7wgdo #AECmarketing #GenAI




















