Idan

Plenty of timely insights here >> why B2B Marketing Companies are raising their prices on @mktgenvy's blog. Read it here -> blog.marketingenvy.com/why-b…

If you're somewhat new to #marketingoperations and/or #emailmarketing and need a little bit of help figuring out the differences between hard bounce, soft bounce or unsubscribe - check out this cool video our team made #hubspotadvocate

I’ve now set up my home printer to email scans directly to my inbox and God help me if it’s not my most significant achievement of the day

I shared my thoughts on Demand Sage for HubSpot. Join the discussion on @producthunt producthunt.com/posts/demand…

Found these two cool resources for marketers who need to integrate Zoom webinars with Marketo / Salesforce: 10 Lessons Learned Zoom <> Marketo docs.google.com/document/d/1… Configuring a Zoom webinar for Marketo and Salesforce: docs.google.com/document/d/1… source: linkedin.com/in/iancshields/

Q: Should #b2bmarketing pros change fundamentally what they do, professionally, on a daily basis? There's a lot of advice to that effect going around. Here's our take on what marketers should be doing during "normal" times, versus what they should be doing now.

What times are better than now for brushing up on your Lead Scoring in Hubspot skills? Sign up for our upcoming Live 'n Learn webcast to do just that. hubs.ly/H0psqLH0

As COVID-19 continues to disrupt verticals, uncertainty for the digital marketing ecosystem grows. It's widely known that industry events are a birthplace for new account gen. By adjusting the strategy in regards to COVID-19 fears, digital marketers can excel in the new ecosystem

Let's talk about customer journey and proven methodology. While customers may share specific traits, such as intentions, needs, and social intelligence, in reality, they're totally different people with different expectations and thought-processes. No two customers are alike!

As a consultancy deeply rooted in digital marketing, we've collected quite the knowledge throughout the years. We wanted to share it with the wider community of #B2BMarketing pros, so we wrote an eBook. Then a fight broke out at the office. hubs.ly/H0nn0_H0

Don't forget content repurposing! In order to maximize ROI for content creation efforts, repurposing content is extremely important. Actually, before even creating the content itself, it's wise to consider how the content can be repurposed. #repurposing #content #marketing

No doubt it is now easier to send emails, manage social platforms, and integrate chat bots. Still, marketers must find a way to seamlessly blend automation and personalization. It's important to remember that we're reaching out to fellow human beings, not robots. #marketing

Gencell needed to demonstrate how their marketing efforts provided value to prospects. By optimizing several processes, such as lead relevance and qualification process, they saw an increase in engagement rates. Read the case study to learn more: hubs.ly/H0nbW-S0

Google Chrome recently announced plans to phase out support for third-party cookies within two years. The phasing out will impact the way digital ads work. In other words, digital marketers will need to readjust their current techniques. hubs.ly/H0n8VS20

Panaya, an Infosys company, needed to align MQL qualification processes under changing organizational structures. By initiating a new nurture program, they were able to align marketing & sales, and generate more engagement. Read the case study: hubs.ly/H0n7Xv70

What's the link between puppies & #Pardot? Check out #Pardot's new productivity features guaranteed to brighten up your day. hubs.ly/H0n4yjy0

#Podcast advertising may be stronger than what many believe. Nowadays, understanding the effectiveness of podcast advertising is easier thanks to short URLs, promo codes, and post-purchase surveys. Check out the post here: hubs.ly/H0n3V9g0

According to a 2020 Market Trends report by @ChiefOutsiders, spending on digital marketing is expected to increase for 80% of CMOs. CMOs say they will prioritize organic search and content & email marketing, with plans of innovation to tackle economic turbulence. #2020trends