Ismail Kamarul (@IsmailKamarul) header
Ismail Kamarul (@IsmailKamarul) profile picture

Filmmaker at Reservoir Production

Malaysia
Joined June 2009
Photo by Ismail Kamarul (@IsmailKamarul)Photo by Ismail Kamarul (@IsmailKamarul)Photo by Ismail Kamarul (@IsmailKamarul)Photo by Ismail Kamarul (@IsmailKamarul)Photo by Ismail Kamarul (@IsmailKamarul)Photo by Ismail Kamarul (@IsmailKamarul)Photo by Ismail Kamarul (@IsmailKamarul)Photo by Ismail Kamarul (@IsmailKamarul)Photo by Ismail Kamarul (@IsmailKamarul)
Petronas Kaamatan 2025. Dear Sabah, As the director, I knew from day one this story wasn’t mine to create — the story already existed. It's your story. We shot this right as the Kaamatan season started — surrounded by the spirit, the culture, and the incredible warmth of the Sabahan people. Semua orang buat kami rasa macam di rumah sendiri.
1
185
I loved directing this iklan raya.
1
3
61
I paid a lot of attention in this film to actor blocking specifically the house-entry sequence. To unfold the edit based on the actors movement in the space elevated that whole stretch for me. It affirms to me how much emotion can come from movement, positioning, timing.
1
9
My first festive film with McDonald’s, and my first time working with this agency team. Mula-mula tu, we were still figuring each other out, once we found the groove it became a really nice collaboration. I appreciated the trust, the openness, and the good spirit throughout.
1
7
The Sabah cast and crew — especially in the dressing room scene — walaupun shoot sampai tengah malam, masih ketawa, still kasi energy. That Sabahan positivity, I tell you — contagious. Special shoutout to Cassie Albanus who kept everyone’s spirit up. The final song, sung so beautifully by Amberly Maidon and written by Florencius Mojikon, was the perfect send-off. RecRooms score gave the whole film space to breathe — soft, emotional, never trying too hard. You guys are awesome. Accenture Song Malaysia — the script you gave us just flowed. I read it once, and the whole film played out in my head effortlessly. A director’s dream. DetouchePost — thank you for the polish and finish. Every layer helped it sing.
1
32
JC and the wardrobe team — you dressed not just the characters, but the culture. And to the villagers, the extras — thank you for showing up with heart. You didn’t just fill the frame — you gave it life. To PETRONAS — no brand has championed storytelling the way you have. Decades on, your commitment remains unmatched. It’s always a privilege to contribute to a legacy so rich. And of course — my Reservoir family. Bila susah, kamu tetap ada. Bila senang, kamu sambut sama-sama. Always proud to make magic with you all. For the ones who ask “Cukup ka saya ni?” Kau lebih dari cukup, bah.
47
Alhamdulillah 🙏🏽 Terharu betul dengan sambutan untuk “Anak Siapa Ni?” tahun ni. Lepas lima tahun tak mengarah Iklan Raya PETRONAS—last sekali masa 2020, tengah PKP—dapat peluang mengarah lagi sekali dengan cerita ni rasa sangat bersyukur. Nak cari keseimbangan antara lawak yang subtle dengan emosi yang jujur memang bukan senang, tapi bila tengok orang gelak, senyum, dan ada yang rasa sebak sikit… rasa berbaloi sangat. Cerita ni mungkin kecil, tapi hati dia besar
2
6
3
10
1,328
Shoutout besar untuk semua cast & crew yang berbakat dan berhati besar, tim audio yang teliti, dan keluarga Reservoir yang selalu ada, always pushing the work to be better. Korang memang power. Kalau belum tengok lagi, jom layan. Harapnya filem ni bawak senyum, bawak kenangan… dan maybe buat kita rindu nak balik kampung sikit. Selamat Hari Raya, maaf zahir batin. 🌙✨#AnakSiapaNi #PetronasRaya2025 #SelamatHariRaya #ReservoirProduction
2
90
Iklan Ramadan Raya dan Lebaran directed by yours truly. Whats enjoyable about making this is making not only a fun film but the premise is rooted in religion. I truly enjoy making Indonesian ads. Its got a different palette and feeling than Malaysian ads.
2
394
Alhamdulillah, 10 days in Mekah and Madinah for Umrah—a journey of peace and reflection. Thanks to everyone who followed my photos on stories and gave me semangat to keep capturing them. Here they are, shot on my phone, properly tweaked with LightRoom Mobile.
44
My recent directing stint for Petronas. Lain perisa sikit. Had sooo much fun making this. Hepi Deepavali dan harap enjoys!
2
5
203
A feel good Merdeka film to get you excited for the weekend.
3
117
Directed by yours truly, an emotional piece feauting legends like Susi Susanti and Elyas Pical. Made for the Indonesian independance and Lifebuoys 90th Anniversary. Super happy how this turned out. Dirgahayu Indonesia!
1
4
192