Blanco 🔮

founders don’t usually post charts but to call a spade a spade crypto has been absolutely brutal for almost a year. despite that, we’ve shown up every day, delivered everything we set out to do so on our roadmap and massively furthered the @rektdrinks business in that timeframe. $REKT is still up 191% in the past year (vs bitcoin being down 16%), but it certainly doesn’t feel like that and of course everyone is anchored to the price that they bought. we can’t control the market, and i certainly can never promise any price performance, but what i can assure you is we’ll never give up and the market doesn’t change the fact that i genuinely believe this will be the best opportunity i’ll ever have to do something special. $REKT

this time last year we hadn't even sold our first @rektdrinks since then, we have: 1. sold ~800k drinks across 6 different skews, and on course to sell 1M drinks within the first 12 months 2. launched collaboration drinks with @AbstractChain, @opensea, @BinanceUS, @JupiterExchange and @base 3. launched $REKT, starting at a $20M FDV and airdropped to our community, now at $330M FDV 4. created the term "brand coin" and launched a litepaper detailing the brand coin and $REKT theses 5. launched drinks across 7/11 stores in LA which sold out within just a few hours 6. gifted our community equity in the parent company, @RektBrands we have gone from a random memetic nft project which was a free mint and zero roadmap to everything @RektBrands, @rektdrinks and @RektCoin are today although i have always been confident in our ability to execute, this time 12 months ago everything felt extremely experimental and sometimes u just don't know if other people will see and buy into the same vision u have. as we approach the 1M drinks mark, imo it's important for us to acknowledge that we are breaking out of the grassroots/underdog phase into the "can we sit at the big boy table" phase and i know in my ballz we got the pipeline and roadmap to do it. as you know, we generally keep "what we have coming" close to our chest and it is probably always going to be that way because that is how we and i like to operate and i'm a big fan of the "if it ain't broke don't fix it" mentality. the big opportunity for us here is to break out of the cryptosphere into the wider world, and show that a crypto-native company can actually form a foundation for a real business with real revenues and real IP that is valued by real people - by that i mean, i need to convince the guy who's 60 years old who's been in the beverage industry for his entire life that Rekt is valuable. ultimately, in trad drinks industry standards, we have achieved a crazy amount of sales in a very short space of time, and this has only been possible with crypto, and we're not a one-hit wonder, because we keep doing it over and over again, with faster sellouts each time, and even sellouts without crypto rewards. earlier this week someone asked me what our "velocity" is. this is an accounting term which measures how quickly your products sell. velocity = sales / (number of stores * time it was sold in) it's measured in "units per store per week" (UPSPW), and that number is typically 6-10 on average, or 20-40+ for top brands (Red Bull, Monster, Coke, Gatorade etc). for us, it's a bit of a weird calculation, because of course we have limited edition drops that sell out in minutes...nonetheless...technically speaking we can still calculate it number of drinks sold = 782,436 number of stores = 1 (our website) time sold = technically this is just 72 hours of sales, but let's round up to 1 week for banter Rekt UPSPW = 782,436 / (1*1) = 782,436 so our UPSPW is 19,561x higher than the high end of the range for top brands ok, so obviously i am self aware that it's a poor metric for us given the nature of our sales, however, that also doesn't mean it ranks at 0 in terms of relevancy. the point i'm trying to make here is, many of us perceive this to have been a successful year, purely on D2C sales...which is great coz we keep all the gross profit margin, but realistically we are not going to make a dent on market share. but now imagine that we do get distribution across thousands of stores, let's say it happens globally...what changes then? top line revenue multiplies significantly and we hope to gain some market share. and that's when stuff starts to get really fkn interesting...and the best thing about it is we are literally PRE that stage rn...we are sort of just getting close to graduating from phase 1. there are many steps and factors we need to take to get into phase 2, and as i hope you can gather from this post, we are working on it...very hard...and i honestly have no doubt in my mind it's going to happen...it's actually more a case of ensuring we go with the right suitors. you see where the cookie crumbles here, is that we are in a very high growth market...something like 7.5% CAGR for soft drinks in the US, and 8.5% CAGR for functional drinks. the entire world is realising that crypto is going to play an integral role in business and economy, and the US has made significant strides to stake its claim as a crypto forward nation - there are zero other examples of CPG companies at our scale that are crypto-native; if we expand that category to "real world goods" of course you simply cannot ignore pudgy penguins/$PENGU but there really isn't a lot of competition, and that will change over time, but there is always an early mover advantage and we are actively capitalising on it. top down, i think crypto is too big to ignore, and we are going to make Rekt too big to ignore, not just in crypto but in the beverage industry, and believe it or not i honestly think we haven't even got to the "exciting stage" yet. just felt like writing a random collection of thoughts this morning because i feel like im working on the most exciting thing i ever have atm, but of course, not everyone is privy to the messages, phone calls, conversations, unannounced partnerships, unpublicised roadmap we have etc, so this is just a cheeky kick up the arse for you. cheers

Occasional reminder to read the Rektpaper

Lmao this is amazing. $REKT WORLD DOMINATION