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Official Twitter account of the John Molson Sports Marketing Committee (JMSM). We proudly organize the largest student-run sports business conference in Canada.

Concordia University, Montréal
Joined July 2010
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Want to network in the sports world? Want to be inspired by our speakers? Largest student run sports conference in Canada is going virtual this year! BUY YOUR TICKETS HERE 👏 eventbrite.ca/e/the-25th-ann…
JMSM would like to congratulate our former Vice-President of Finance, Jacob Krane-Paul on being named the valedictorian for JMSB this year. Best of luck!
Congrats to JMSB valedictorian, Jacob Krane-Paul! He was involved with our community as the VP of finance for the @JMSMCommittee, a member of the Golden Key International Honour Society, and the @BGSHonorSociety. Also, he made the @Concordia Dean's list for three years in a row.
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Our last panel of the day with Paul-André Côté is going live now. #ExperienceOT
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The 41:1 panel goes live in 10 minutes. You don’t want to miss this! #ExperienceOT
Photi Sotiropoulos panel is going live now! #ExperienceOT
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JMSM OT Conference goes live in 20 minutes. #ExperienceOT
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Can't wait to see you all next year at #JMSM24!! Check out this awesome video recap from our friends at El3vate Social Media Agency! #ExperienceJMSM
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“I was way better at school than I was at baseball...so I choose to focus on academics” -Julien Brisebois
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“When negotiating my contract, I was adamant that if we won the cup, I wanted my name on the cup.”
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Our most popular panel ‘Struck By Lightning: Bolting for Success’ is on now Featuring Julien Brisebois, GM of the @TBLightning #ExperienceJMSM
“To be successful, you need to learn the ins and outs of every guy” -Andy Shiffman
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“We negotiate contracts in free agency based on advanced stats...There’s so many things you can’t get a grasp on by just looking at the box score.”
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“It’s all about being committed to the process, without being irritating with your clients” -Matthew Shannon
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[On sports agency in hockey] “I think there’s really an untapped market there”
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Back at it with the ‘Show Me the Money’ 🤑 Panel Our Speakers: -Andy Shiffman (@PriorityBkball & @PrioritySports) -Matthew Shannon (@quartexxmgmt) #ExperienceJMSM
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“With social media, you think about players’ health and safety...Considering athletes mental health, we have to be careful with social media” -Katie Mattis Sarver (@MNUFC)
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“The MLS has tried to be very forward thinking by adopting streaming, and then finding out how to monetize that”
“It’s not the technology that’s the problem, it’s the use of it” -Larry Hall (@Colts)
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“Going to sporting events it brings people together...I can’t think of anything else that brings people together like sports.”
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“We’ve been growing in all of our departments, and now analytics is the next phase of that growth” -Claude Delorme (@Marlins)
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[On changing trends to the fan in-arena experience] “Now, it’s all about the social setting. People want to experience the social aspect...The game is almost secondary to the fan experience.”
Let getter going with the ‘Action from All Angles’ Panel Our Speakers: -Claude Delorme (@Marlins) -Larry Hall (@Colts) -Katie Mattie Sarver (@MNUFC) #ExperienceJMSM
If you haven’t heard already, one of Quebec’s own sports professionals will be at the #JMSM23 Conference #ExperienceJMSM
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That’s right! Julien Brisebois, GM of the @TBLightning will be speaking at one of our panels from 1:00-2:00.
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Gameplan: Workshops. Be There. Learn. Have Fun. #ExperienceJMSM
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“You don’t want to fight it, you want to find a way to work with the players to help build their brand” -Steve Lacroix
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