Jesper Qvist

Go-to-market has worked the same way for a decade. Buy a data vendor. Buy a sequencer. Buy an enrichment tool. Buy an orchestrator. Wire them together with spreadsheets and hope nothing drifts. We think GTM should work like shipping software, just like people use Claude to ship software! You describe the motion. The system plans it, writes it, runs it, and shows you every step before anything sends. The artifact is typed code — versioned, testable, repeatable. Not a workflow diagram nobody can debug. That's Nico. Underneath it is Nico 2.5, a foundation model we built for go-to-market. Not a general model with a GTM system prompt, pre-trained on the actual work: enrichment, qualification, TAM construction, routing, orchestration, composition. We own the model. We own the inference. That's why Nico starts free and Pro is $20 a month instead of $2,000, we're not reselling anyone else's tokens. 👉 Try now on nico.build