Jack Meredith

We mapped the full persona-led creative system we run for 8 and 9-figure DTC brands. It's yours. Persona-led creative strategy has been the single biggest topic of conversation in our world over the last 6 months - across our client work, our podcast, our Meta partnership, and the broader DTC community we're part of. The problem is that the conversation has been scattered. A framework here, a podcast episode there, a case study buried in a guide. Brands were getting pieces of the picture but not the full system. So we built this. Everything on this board reflects what we are actively doing right now for the 8 and 9-figure DTC brands we work with - from the AI research stack we use to build personas, to the brief structure, to the testing tiers and optimisation rules we run in accounts every day. It's informed by our own data, our official Meta partnership research, and the conversations we've had with people like Maxime - Meta's Creative Strategist for Disruptor brands - who gave us a rare look at how Andromeda actually works from the inside. A single, chronological walk-through of the full persona-led engine - so you can see not just what to do, but why each step feeds the next. Want it? Retweet this post Comment "persona" and I'll send it over

Kind Patches are running 3,000+ live ads right now. And not a single one is relying on a hero SKU or one-size-fits-all message. We just broke down the funnel of one of the most deliberately segmented brands we’ve seen. → Every SKU positioned around a pain point → Every angle tailored to a specific outcome → Every ad mapped to a unique persona This is persona-led growth, done properly. Not “here’s our sleep patch” → but “here’s how you solve Sunday night scaries without melatonin.” We’ve broken down the ads of 10 of their personas - For those who want better skin and hair - For those who want less stress - For those who want better sleep - For those who want more energy - For those who want more focus - For those who want support with weight goals - For women who want hormone support - For those who want better intimacy - For those who travel often - For men who want to take it to the next level The breadth of products and persona variations feeds Meta’s Andromeda system with high-volume, diverse signals, improving delivery efficiency and incremental reach. Want to see our breakdown? Retweet this post Comment “persona” and I’ll DM you.

Back by popular demand, we're reopening the brand funnel vault. Get access to our most requested resource: the top-performing brand funnel breakdowns of 2025. Not just their ads. The full stack: Paid strategy > Organic > Landing pages > Google ads > Email > Offers Everything. Easily the most ripped asset we’ve ever put out. So we’ve packaged them properly. One folder. Here’s who’s inside: – Rhode – Meshki – LOOP Earplugs – Alo Yoga – IM8 – Refy – BREZ – Wonderskin Use this to cut out weeks of guesswork or get your next winning concept straight from their playbook. If you want the folder, you know what to do. Retweet the post. Drop “FUNNEL” below. We’ll send it your way.

We’ve packaged what’s working, what’s dead, and what’s next for 2026 into one resource: 🚨 THE 2026 D2C PLAYBOOK: The New Rules of Meta, TikTok, AI & Performance Creative 2026 is the reset year. If your ads aren’t built for algorithmic feeds and personalised signals, you won’t scale. Every platform is now fully personalised. You’re not competing in interest groups anymore You’re competing inside each user’s unique feed. And at the same time... People crave connection more than ever. They want emotion and authenticity, not just AI-fed precision. So what wins in 2026? Brands that blend machine logic with human insight. That means: - Creative systems built to match micro-behaviours - Messaging that adapts in real time - Ads that feel made for one, but scale to millions This is your roadmap to profitable, personalised growth across Meta, TikTok, Google, and AI workflows. - What’s working - What’s out - What’s next Get the playbook. Build for what’s coming. Want it? → Retweet this post → Comment “2026” and we’ll send it your way