Diving into data science to improve the marketing decision making process
Seattle, WA
Joined December 2008
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Albert Einstein is often quoted as saying, “We cannot solve our problems with the same level of thinking that created them.”
This #HBR post provides a few tips when faced with complex problems. hbr.org/2018/05/what-it-take…
Huge congrats to my coworker, Amber Casali for her book release. If you spend anytime in the WA mountains you should check it out. xitter.gq/YeslerB2B/status/99472…
So proud of our own Amber Casali for her book release! Hike Washington’s Fire Lookouts from @MtneersBooks. mountaineers.org/books/books…
I just saw the @wunderground web page with ads for the first time. Looks kinda scary. Best turn my #adblocker back on. #UserExperience
Great article from @chriswrenla about mapping out your marketing strategy goo.gl/CVfcDy #contentmarketing #marketingstrategy
A nice chart that gives details on video by platform. #VideoMarketing #socialmedia xitter.gq/ryanintheus/status/916…
The pro's and cons of #video on every social platform. Measurement, distribution and monetization... #socialmediamarketing #contentmarketing
Personal relationships win and retain business in #b2b. @markwschaefer is thinking about it the right way #MPB2B #B2Bmarketing
Thank you to everyone that came to my lunch and learn session at #MPB2B I look forward to hearing from you about the strategy template
Room is starting to fill up. Starting in 10. Document Your Strategy lunch and learn. #mpb2b
Speaking in 30min. Excited to share the strategy template we use at @YeslerB2B #b2bmarketing xitter.gq/yeslerb2b/status/91560…
I'm at #mpb2b speaking about how document your marketing strategy #contentmarketing #b2bmarekting #boston @YeslerB2B
Simplify, simplify, simplify - the most important but hardest for me. #publicspeaking inc.com/geoffrey-james/11-pu…
Email with lots of images scream #advertising to me and I ignore. But I'm just one person. insights.newscred.com/succes… #emailmarketing @newscred
Great example of how to work with an athlete to produce top shelf content adweek.it/2htcphh #contentmarketing #videomarketing
Jacob Hase retweeted
"Mediocre content will hurt your brand more than doing nothing at all." Preach, @JoePulizzi! It's all in or no in. #cmworld
I usually see personalized text emails out perform the fancy designed ones #CMWorld #emailmarketing
@jptx what are your thoughts on paying for leads through content syndication channels like TechTarget