leading podcasts & integrations engineering at @beehiiv • husband, pet dad, & amateur pitmaster • award-winning investigative reporter • fmr @espn, @dotesports
Austin, TX
Joined July 2011
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Our podcasts CDN at @beehiiv has been one of the most fun projects I've worked on thus far in my engineering career. It's also the most unique of the beehiiv engineering stack.
Internally it runs:
- @bunjavascript
- @elysiaJS
- @EffectTS_
- @zodtypes
- @bullmqhq
- KafkaJS
We've taken a different approach.
When a requestor starts downloading, we enrich the user agent, geolocation, bot detection, and labeling immediately. We then emit to Kafka. Kafka then dumps into @ClickHouseDB, where a series of synchronous MVs and views apply the filtration.
Jacob Wolf 🐝 retweeted
Use unsold ad inventory for House Promos
Even apply it to the back catalog so ppl listening to an ep published 6 months ago are still learning about what’s CURRENTLY happening in your universe
House promos inserted automatically without re-cutting or re-uploading, now on @beehiiv 🐝 !!
Podcast monetization features are live on @beehiiv!
That includes:
- Programmatic ads
- Direct sold campaign management
- Dynamic ad insertion
- Interactive ad locator
- Ad break imports from other hosting solutions
What a beautiful DAI to be alive!
Hats off to @APRossitto, @KealohaSisi, @MattTarantino, and many others in the hiiv who've made this possible.
I'm so immensely proud of this work. We did what takes many platforms years in the span of 4 months. Lot of sleepless nights, but it's so, so worth it.
Jacob Wolf 🐝 retweeted
introducing: podcast ads
sell your own sponsors, turn on programmatic ads, or do both.. with no minimum download requirement
> dynamic ad insertion
> campaigns manager
> programmatic ads
> ad reports & dashboards
> IAB-certified metrics
turn that back catalog into cash 💰
Jacob Wolf 🐝 retweeted
9/ Want to see it in action?
I’m hosting live podcast office hours Thursday, Oct. 29 at 1pm ET / 10am PT. We’ll walk through the tools and talk strategy for your show.
Sign up: beehiiv.com/virtual-events/p…
Jacob Wolf 🐝 retweeted
8/ Already hosting somewhere else?
Import your podcast to beehiiv and provide your ad break timestamps so we can set those up, too.
Then manage podcast ads alongside your newsletter sponsorships and paid subscriptions. One fewer platform to log into.
Jacob Wolf 🐝 retweeted
7/ Your next ad could be for your own thing.
Use promo flights to tell listeners about your newsletter, next event, or paid subscription.
A little self-promotion. You’ve earned it!
Jacob Wolf 🐝 retweeted
6/ “How did my campaign do?” should be an easy question to answer.
Track impressions and delivery for your sponsors, plus revenue and eCPM for programmatic, in a dedicated ad dashboard.
Jacob Wolf 🐝 retweeted
5/ No sponsor? You can still get started.
Opt into programmatic to make your open ad spots available to advertisers. When an ad fills a spot, you earn.
No minimum download requirement. You can also run it alongside your own sponsorships.
Jacob Wolf 🐝 retweeted
4/ Bring your own sponsors.
Use the campaign manager to schedule ads, choose shows and placements, and track delivery.
Targeting, frequency caps, and third-party tracking are available.
Jacob Wolf 🐝 retweeted
3/ Listening isn’t linear. Someone finding your show today might start with an episode from six months ago.
Add pre- and post-roll breaks across your back catalog in bulk, so those listens have a chance to earn, too.
Jacob Wolf 🐝 retweeted
2/ Swap the ad. Keep the episode.
Dynamic ad insertion lets you change ads without re-editing or re-uploading your audio.
Sponsor’s offer expired? New creative? Update the ad and keep moving.
Jacob Wolf 🐝 retweeted
Podcast ads are live on @beehiiv 🎙️💸
Dynamic ad insertion, a campaign manager, programmatic ads, and dedicated reporting.
I’ve spent years managing podcast ad ops across all kinds of platforms, so I came into this with a long wishlist.
Here’s what you can do 🧵
