James

we’re entering the end stage of the address bar, domains, tabs, & all the stupid dumb tech plumbing browsers exposed to normal users. i.e. i almost never begin at the browser layer anymore. the journey starts in claude, chatgpt, siri, or some other ai system. which means the browser has been demoted from destination to runtime. you still might land there via links, checkout, dashboards, authentication, & documents. but you rarely *start* there. websites are no longer competing primarily to be visited. they’re competing to be retrieved, cited, acted on, & represented correctly by agents. traffic becomes an implementation detail. which is why killing atlas was probably one of openai’s smarter decisions & i have written about it ton a year + ago (search my tweets). the browser itself will matter less & less. the systems that understand intent, choose where to go, & act on your behalf will matter far more.