Going to a tradeshow this year? Create videos and articles before, during & after the show to explode your visibility. I'll be on a live stream on Youtube today at 1pm EST with @GailNow and Christina Fuges talking #tradeshows
youtube.com/live/e3rQeYDbA9U…
#CuriousMinds #Manufacturing
I thought you asked about audiograms yesterday and wanted to show an example @samiamiu
Here is where I took out the audio from a video and put a graphic behind it. It's another unique way of how to take 1 video & make multiple forms of media.
#USAMfgHour
linkedin.com/posts/jeffdlong…
My goal is to help manufacturers automate parts of their marketing, sales, SEO, customer service, training and more. We do this with our video marketing strategy called Video Value Bombs. We also look at how to improve your website automation. #USAMfgHour
If you want more tips on how to leverage the power of video then check out our website and my LinkedIn page where I post helpful tips.
truefocusmedia.com/articles/
linkedin.com/in/jeffdlong/
#USAMfgHour
Wow! This has been so much fun. I really appreciate all of you who joined us today. And a BIG thank you to these fine folks for putting this on. @DCSCInc
@GraphicProducts
@SocialSMktg
@DanBiggerUSAMfg #USAMfgHour
Here's our 4 part video strategy. Feel free to use it yourself!
1. Create regular video content - see past tweets for ideas.
2. Offer a lead magnet on SOME of them.
3. Send helpful information who signed up. Give value, don't focus on sales.
4. Repost the videos
#USAMfgHour
A4:
By being focused on your customer you can take the pressure off yourself. Create simple how-to videos, FAQ videos or other things you can do on your phone or webcam. #USAMfgHour
A5:
The good thing is that your customers want authentic videos. They don't have to be Hollywood quality. There's a time/place for highly produced videos but don't be afraid to make simple videos. #USAMfgHour
A5:
I recently ran a poll on LinkedIn and found that 51% of people didn't make more videos because they didn't have a strategy in place. linkedin.com/posts/jeffdlong…
#USAMfgHour
A4: Video distribution.
I have a list of 40+ places you can post and repost your videos every month. The key is to put the videos where your ideal customers will see them. Think outside the box. #USAMfgHour
A4: Video distribution
Create custom videos and share them with a new contact in LinkedIn Mail. Its a fun way to introduce yourself and more easily connect. Or send them a video you've done as you ask for the connection. That's what I do every week. #USAMfgHour
A4: Video distribution
Don't know how to measure the ROI with your print catalog? Use QR codes in the catalog that link to pages on your website that contain video. From here you can offer a free download in exchange for their email. Now you're able to measure leads #USAMfgHour
A4: Video Distribution
Industry association websites, blogs, or magazines - they're looking for content to promote. But make sure it's customer-centric and not all about your company.
#USAMfgHour
A4: video distribution
Make your website a content library. Post videos on your make product pages, in blogs, FAQ pages and anywhere else you can. #USAMfgHour
A4: Video Distribution
Youtube - Video boosts your SEO. Google is the #1 search engine and YouTube is the #2. And YouTube is owned by Google. You boost SEO & leverage the power of Google/YouTube. #USAMfgHour
A4: Video distribution.
Email signature - How many emails do you send out each day? You can promote your products and services with every email you send. Simply put a link in your email signature template. #USAMfgHour
A3:
Find short quotes from the video and create quote graphics. These are good sharable content and showcases that person as the industry expert.
#USAMfgHour
